Leads are an essential part of any business niche and thus every company should have a conscise strategy on how to generate leads. The Direct selling business model requires constant lead generation process. Creation and distribution of engaging content, either through your own website or other platforms is a great way to generate leads for your business. It should include calls to action that draw new prospects into your sales funnel and move them closer to conversion. Lead nurturing can also be done through direct email marketing. Some of these include Facebook ads, Social media advertising, and text message marketing. All of these methods can be ways to generate leads if used effectively. Another benefit of online method is that you can track the process, generate reports and analyse these reports to identify if your strategies are working or if there is corrections or updations required
Social advertising
In today’s world the perfect way to reach the right or target audience is through Social media advertising. You can not only generate leads but increase your brand awareness easily through social platforms. You can get shares and references through social media. These ways can highly help in lead generation. One effective social media strategy is to engage in social listening, which involves reading and understanding the conversations your target audience is having online. Introduction of new brands, reviews and feedbacks are constantly happening in social media platforms. By using social media to reach your customers and existing ones, you can build a loyal following.
Text message marketing
The first way to generate leads through text messages is where you can customize your messages to meet the needs of your leads. Remember that each contact is at a different stage in the sales funnel, so it is important to tailor your messages to their needs. Secondly, you can control the delivery of your messages by setting up an opt-in system. Through this you can also make sure that the message reaches only the ones that are interested.
Facebook ads
Facebook ads are an excellent lead generation tool for MLMers. Facebook allows its users to target their audience based on geography, interests, occupation etc. News feed ad’s, Post boosting system, general ad’s etc are some of the advertising option in facebook. The difference between these formats lies in their placement and image size.
Craigslist
The first step in using Craigslist as a lead generation tool for your mlm business is to create multiple ads. You should have at least 3 ads on your site running at a time. You can also make use of a live dialer such as Citalink, which can increase your productivity by 300%.
Email marketing
One of the most important elements of email marketing as a lead generation idea in MLM is the subject line. It should be creative, informative and convincing. Personalization increases open rates by 26%, so make sure your subject line is both compelling and human. Include a personal touch, such as the name of the recipient, and use a sense of urgency. If possible, use an intro line that highlights the reader’s interests or achievements.
Chat bots
Chatbots offers the perfect way to provide affiliate links to customers and through this increase lead generation. In Through chatbots companies can keep a direct channel of communication with the customers and solve their issues and queries and also receive referrals from them. Direct selling software platforms often integrate such chatbot systems to their software. A Unilevel MLM Software used in Unilevel compensation plan will have a chatbot specifically designed to interact with customers about the particular compensation plan.
Blog Posts
Blogs are an excellent way to attract leads, as they allow you to share relevant content with your target audience. For example, if you’re a real estate agent, you should publish posts about the housing market, tips for buying and selling homes, and other topics related to your niche. If you’re a web designer, you can share tips and tricks for creating successful websites. Not only do these topics help potential clients, but they also allow you to show off your knowledge and expertise.
Paid advertising
Through paid advertising business can make sure they are reaching the right audience. Paid advertising is also cheaper than other forms of digital marketing, such as direct mailings and cold calling. Moreover, it reaches a wider audience more quickly than any other method. Report generation and tracking systems in these processes help in understanding the audience and targeting the right section.
Authors Bio: Melvin MK is the CEO and MLM Software Expert at Prime MLM Software. He is a seasoned marketing professional and frequent blogger with over a decade of experience in Marketing. He enjoys researching technological developments, keeps tab on the latest updates and writes articles on marketing, technology and business. Connect with him on LinkedIN and Email.
