Isn’t it intriguing? Google reviews on the website. You must have seen that eCommerce websites have Google reviews. Why do you think was it needed? The importance of Google reviews goes beyond improving conversion rates.
We understand that people rely on real-life experiences from existing customers. These reviews are genuine and have the potential to be trusted. They also develop trust within the users and improves brand awareness. It portrays how transparent the brand is and helps in making purchase decisions.
Since the digital era’s importance is constantly increasing and has been influencing customers to a great extent, brands are required to improve their digital presence. The first contact between the user and the brand is the website. It’s no doubt that a website is one of the most important and influential platforms to market a brand. Hence, embedding Google reviews only makes sense.
The performance of the website depends a lot on the content people read there. To upgrade your website and the overall business you need to deliver content that can make this happen. Embedding Google reviews on your website is the only way to achieve the same.
How to embed Google reviews?
Social media aggregators like Taggbox offer you an easy and simple process of embedding Google reviews widgets on the website without any coding expertise. You can modify your widget, and copy-paste the embed code in your website backend to make your widget functional on the website.
You get the option to customize your content, you can change the background, add a CTA button, card style, banner, etc. You can also add an on-site uploads feature that allows your users to add content directly to the website.
With the auto-moderation feature, you can display only relevant content and eliminate any unwanted or explicit content from the widget. With the analytics feature, you get detailed insights about how the widget is performing on the website. You can make the necessary advancements and deliver updated and fresh content.
Let’s look at why the Google reviews widget is important for the website.
Why embed Google reviews on the website?
Here are a few reasons why embedding Google reviews can be beneficial for your business.
- Valuable content
Offering relevant and useful content on the website attracts more customers, keeps them engaged, and increases conversion rates. Providing fresh content on the website, helps you achieve the same. Reviews are original content shared by trusted sources that helps in cost cutting while offering a stream of fresh, relevant, and unique content.
- Builds trust
With the increasing fraud, unreliability, and distrust within the market, brands have come forward with techniques to build trust. Brands offer valuable and quality content to their customers in the form of reviews. They highlight the real value of the product and how the brand is.
- Deliver authenticity
Google reviews build trust. But they build trust because of the authenticity they hold. Reviews showcase how credible the brand is, which helps potential customers engage, attract towards the brand, and move upward in the sales funnel.
- Uplift brand advocacy
Authenticity, reliability, trust, etc. all these aspects lead to how your current customers see your brand. They talk about their experiences and spread information. This is the digital world’s word-of-mouth marketing. Users become brand advocates and help in enhancing customer acquisition and retention.
- Enhance engagement
Delivering content that engages your users is your way out. And Google reviews can help you with that. Studies show every customer sees at least one review before making a purchase, these reviews on the only impact the conversion rates but also engage them enough to develop a sense of trust improving your loyal customer base.
- Get SEO benefits
Google favors websites that embed reviews. They are SEO-friendly and help get a better ranking. Users engage more as they find reviews engaging improving your website dwell time as well. Google values authenticity over promotional brand content.
- Hike conversions
Every brand wants to improve its conversion rates. Generating revenues is the primary objective of every marketing strategy. 90% of people think UGC helped them in building trust and make purchase decisions.
- Build brand-user relationships
When it comes to developing an online reputation, building a positive relationship with your users is a must. And Google reviews help with exactly that. They bring transparency and gather brand integrity.
- Boost brand awareness
Another advantage beyond what is discussed above is the augmentation of the brand’s reach, exposure, and awareness. The words of existing customers make a huge impact on all these aspects. Users are motivated to make purchases.
Google reviews are genuine feelings customer experiences while interacting with the brand. The customers are motivated to share reviews online which helps potential customers make decisions.
Google reviews are an open platform, controlling what people write about you is not possible. However, negative reviews are also a part of the process. The way you handle negative reviews and respond to them develops a lot of trust and transforms customers into loyal ones.
By leveraging the Google review widget on the website, you can enhance the website’s vibrancy, boost interaction with your audience, keep them hooked to the website by delivering important content, and improve your conversion rates.