Most people think wine labels are only for aesthetic purposes. But they couldn’t be more wrong!
Wine bottle labels have a deeper meaning, and if you are into wine making or label printing, you should know the truth behind labels. Contrary to what one might think, wine labels are a big deal.
So, let’s see 5 uses or benefits of great wine labels.
1. Storage & Organisation
One of the most significant reasons why wine bottles need labels is to store and organise them efficiently.
Wine is something that improves in flavour with age. So there are people who store wine bottles for years, and live on tasting wine; they are called “wine connoisseurs.” Wine labels, of course, are helpful for them.
Without any or bad labelling, it is difficult to store and organise wine efficiently.
2. Soft-sell Advertising
Soft-sell advertising refers to a more subtle style of marketing. Soft-sell advertising intends to elicit a favourable emotional response. The hope is that the buyer will instinctively associate their reaction with the brand.
Personalised wine labels are brilliant in promoting your product in a subtle yet distinctive manner. The better your wine label is, the more positive response it evokes in your customers. This way, wine labels become subtle contributors to your sales.
3. Competitive Advantage
We have too many wine brands to count. In such fierce competition, it is important to achieve a competitive edge over your competitors. This sets you apart from the crowd and grabs the attention of customers.
And wine labels can help significantly in achieving this. One way is to have custom-made labels that are unique. Such unique labelling also compels consumers to gift your products to their friends and family, which is only more marketing.
4. Expertise & Experience
Wine labels also display the brand’s industry expertise and experience, which can be another great contributor to hiking your sales.
Has your family’s wine-making business been reputable for 25 years? Let it be embellished on your wine labels.
Did you win a wine medal recently? Don’t hesitate to flaunt it on your product labels.
A well-designed label demonstrates how reputable your company is. It provides a wonderful first impression and can help establish the tone for your company.
So, make sure your experience and expertise are communicated through the labels, and you will successfully make a sale.
5. Product Information
This is the most basic yet most important use of a label. Though, people often fail to use this to their advantage.
What’s a label if it doesn’t or insufficiently provide information about the product? A good wine label gives all the necessary information to the buyer. It could be the brand name, varietal type, region (appellation), vintage year, or alcohol content.
There are many varieties of wines — chardonnay, merlot, pinot noir, etc. Each varies in age and origin. This confuses many customers. Which is a better wine for a wedding gift, a night out with the gals, or a romantic dinner? And the labels are what they look for.
Labels serve as a guide to assist in locating the taste, quality, and kind that they want. Thus, all this is necessary information for the customer to make a decision on the purchase.
5 Elements to Go on Wine Labels
Now that we covered what labels meant for wine, let’s also see what constitutes a good wine label.
1. Name of the Brand
The most essential element that should go on a label is the brand name. It is placed at the top of the label in such a way that it is instantly recognisable.
2. Name of the Wine
The label may also contain the name of a particular wine. It is not a mandate, but it is common for a wine label to include a special name to distinguish one brand from another.
3. Wine Type
The customer would want to know the sort of wine that is in the bottle. Is it Sauvignon Blanc, Pinot Noir, or something else?
So, wine labels must provide a type description to clarify this.
4. Appellation (region)
Where did the wine come from? The place of origin is classified in several ways, and there are guidelines for including geographic information on wine labels. You should check the laws of the region to make sure that everything is legally accurate
5. Net & Alcohol Content
It is mandatory to mention the amount of wine in the bottle. This number (expressed in millilitres) must be included on every bottle, whether printed on the label or blown into the glass.
Also, the label must contain the alcohol percentage of the wine. It is called ABV — Alcohol by volume. This figure is needed on every label unless it can be deducted from its class.
These are the 5 important elements that need to go on a wine label. Apart from these, there can also be producer & bottler names, sulfite warnings, etc.
Final Say
Wine labels have more significance than any other alcohol labels. These labels must not only look attractive but also convey the right information about the wine to customers. And it is the job of the label to convey that information to the buyer.
Because there’s so much to know about a bottle of wine, you better be clever in using the limited space available on the label. A wine business’s success is riding on the effective use of labels.
We hope this little guide helped you understand wine labels better. But if you want more specific advice for your product, you may reach out to DAL label printers. They make the best labels!
