Visual merchandising is one of the simplest ways to increase in-store sales. It involves displaying your items in the most appealing manner possible. Though it might sound highly creative, it requires scientific thinking to comprehend the way the human mind works.
A lot of people say that a picture is worth thousand words and this is true. Visual merchandising india or store design includes a great deal of separate terminology and is so significant that there are separate formal courses dedicated to this field of study. In this article, we will discuss the six most important things you should be doing to increase sales in your store or shop.
Visual merchandising in retail
1. Get creative with color combos
Color can communicate with your customers on many levels. Colors communicate through sight and sound. They evoke emotion, and have a strong influence on the buyer’s subconscious mind. Color can be either positive or negative. In some cases, the color can even get you fired!
Color is one of the most important elements for creating a visually appealing store design. Using color can often help to build a positive emotional connection with your products, but it can also inform the general feeling that customers have when they enter your store. There are several different kinds of merchandise that you can use in your showcase as well as floor display.
Retails typically have their displays mounted near the entryway so that customers can see the items and prepare to purchase those products. Customers can also go out of their way to see those displays more easily.
2. Choose a focal point
Focal points are used in retail stores to designate the most important products. The concept of creating a focus table or focal point is widely implemented in retail stores worldwide. It is not necessary to put the focal point at the center of the store; rather you can use spaces at the entrance or window displays for this purpose.
3. Target all five senses
This is why we help you create a visual merchandising experience to entice customers. We know that if an item looks beautiful and smells fresh, it’s impossible to resist purchase! That is why we work towards creating an immersive experience for your customers by employing our expertise in all five of the senses (sight, sound, smell, touch, and taste).
You know that smell is the most evocative of all senses. We use it to help us navigate through our environment and find the things we are looking for — now, you can use this to boost your sales by getting customers to take a deeper dive into your products.
4. Think about your store layout
The retail industry is all about visual merchandising. Experts believe that visual merchandising is all in the layout. There are different layouts of the store that allow you to display maximum merchandise and also encourage the purchasing behavior of the customer.
Localization and seasonal availability are the key. Indian shoppers prefer products close by and will give you up to four minutes to serve them. we are a leading company in the field of visual merchandising solutions and in store marketing solutions and we deliver our services at some of the best showrooms, modern retail parks, shopping centers, and high-end pedestrian malls across India.