It can be difficult to know where to start when it comes to designing an effective landing page. Do you simply design one with a clear objective? Or should you create multiple pages, each with its own objective and layout? If you’re not sure how to start, keep reading as we explain the different considerations and tips needed to create the perfect landing page with help of landing page software Singapore.
Understand Your Audience and Goals
Your audience is the single most important factor in designing a landing page that will convert. For that reason, you should take professional help from SEO expert Singapore who knows your audience better than you.
Knowing who you’re targeting ensures you design your page with the right content, layout, and format for your audience. Why? Because if your page isn’t suitable for your audience, you’ll end up wasting your time and money on uninterested people.
Now, it’s not always straightforward knowing who your audience is. Some of the most common mistakes made are the focus on the wrong demographics, using the wrong tone of language, and focusing on the wrong goals. To improve your landing page success, start by thinking about who you’re targeting. Who is your audience? What are their demographics?
What are their interests? Once you know who you’re designing for, your landing page will be much better positioned to succeed.
Keep it simple, stupid!
It might sound obvious, but one of the most common landing page mistakes is to overcomplicate your page. Simply put, if you’re designing a landing page, you’re not trying to sell your product or service. You’re trying to find customers who are interested in your products, who will then buy them. You’re not trying to sell, you’re trying to find.
So, why do so many businesses make the mistake of trying to be too clever, using complex layouts and page designs that confuse customers? There’s no need to get creative. Simply use a simple, two column layout with a large image in the middle, and a few smaller images on the side.
Keep all elements of your page simple and straightforward, and you’ll keep your page clearer for customers and easier for search engines to understand.
Test, test, test!
When it comes to testing landing page designs, there’s no such thing as an amateur mistake. You need to test your landing pages like you test your products and sales funnel. You need to test different headlines, different images, and different copy. There’s no one right way to do this, but there are a few basics you can follow.
To start with, you need to test your landing page with a sample of your target customers and see what they think. This is the only way to truly know if your page is aimed at the right people and if it’s converting well. Next, you need to test different types of traffic.
- Different types of leads and customers
- Different types of browsers
- Different types of devices
- Different regions
- Different time of day
- You can also test different days of the week
- And, finally, you can also test different times of the day.
Define your landing page goals and objectives
It’s one thing to know your audience and what they want, but it’s even more helpful if you know what you want from your landing page. While this might sound like something you should do before you start, it’s best to do it now, while you’re designing your page.
What you should be doing here is defining several different landing page goals and objectives. These can include:
- How many new leads do you want per month?
- How many new sign-ups do you want per month?
- How many new sales do you want per month?
- How many sign-ups do you want per month?
- How many sales do you want per month?
- Which are the most important ones?
Include a primary call to action
One of the most important aspects of creating a successful landing page is the call to action. This should be highlighted on your landing page and should be the main point of interest. If you don’t have a call to action, you need to change it immediately. A call to action is what you tell your visitors to do once they arrive on your page.
Don’t forget about the bottom of your page
One of the most overlooked aspects of creating a landing page is the bottom of your page. By including a quick call to action at the bottom of your page, you’re ensuring customers get the most out of their visit. What you need to do is keep your call to action simple, to the point, and straight to the point. Focus your call to action on a single action, regardless of how many options you have.
Conclusion
Finally, remember that landing pages are a temporary vehicle for converting visitors into leads and sales. Once your visitor lands on your page, you need to engage them and communicate with them in some way. Landing pages can be an effective way to gather information, but they’re not the end-all-be-all of marketing. You need to combine all your different channels, such as blogging, social media, and email, to create a successful marketing strategy. Learn more…
