Colors play a very important role in every aspect. An artist uses a variety of colors to assign a mood to the painting. Light colors give a hopeful feel, and dark colors give an eerie atmosphere. The same kind of hard work is required when you are selecting the color scheme and graphics for your custom exhibition stand design. Colors influence the mood and tone of the exhibition stand design.
The wrong color combination in any design can break the theme and mood of the visitor. It is important to select the perfect color combination to draw more attention during any exhibition. Colors are basically the secret ingredient to increasing footfalls in your exhibition stand build.
BASIC COLORS:
Below are three basic colors that can be used to make a greater impact on the onlookers:
Black: Black color can be used to make an impact. We perceive black as an elegant, sophisticated color. Various brands use this color to make their brand look distinct and glamorous. The use of black in an exhibition stand design can convey authority and status. It works well with most colors, especially white. Hence, you can use this color to signify elegance, power, and authority.
Red: The color red excites the senses. It can be easily spotted, hence traffic lights, and road signage. This color has the basic trait of attracting the attention of a large number of people. Hence, when you are exhibiting, incorporate the color red for your hanging banner. This banner can be easily visible to the audience even from a distance.
Orange: This color signifies fun, energy, and passion. Various brands targeting children and teens use orange to some extent for their branding. The orange color instills liveliness. Use orange color in your exhibition stand design to make your booth more approachable and friendly.
These are some of the basic colors that can be used to enhance your exhibition stand design in an exhibition. However, there are various other colors and color combinations that can be used.
ANALOGOUS COLORS:
The most basic way to incorporate more colors in your exhibition stand design is to add analogous colors with your main brand colors. Analogous colors are basically colors that can be paired well with other colors. The best example would be the sunset. Sunset combines different hues of yellow and orange creating a rich and harmonious look.
It is easy to find analogous colors that match your brand. You can find color wheels online to guide you with analogous color combinations.
Or you can use a simple RGB or CMYK color wheel for your assistance.
GRAPHICS PLAY AN IMPORTANT ROLE IN AN EXHIBITION STAND DESIGN:
Another important aspect of an exhibition stand design is the graphics. Graphics can be used to set the tone for your exhibition stand design. The use of graphics can enhance your exhibition performance and give your brand a new and modern look.
The use of graphics can enhance your company’s brand image and will also communicate your brand’s core message to the target audience. If you incorporate graphics in your exhibition stand design it will provide your brand with in-depth equity, making it visually appealing.
The quality of the graphics you choose should be superb and the message written on them should be clear with proper coloring. Using replaceable graphics can add more value to your exhibition stand design, making it attractive.
CONCLUSION:
Hence, we can conclude that the perfect mix of colors and graphics can work wonders for your exhibition stand design. Although, color theory and graphics incorporation in an exhibition stand design is a vast subject. However, we’ve tried to cover some of it in this blog. We’ll follow up on this topic in future blog posts. We hope that the points we’ve covered will help you build an outstanding exhibition stand design.
With so many aspects to be taken care of, it might be difficult to handle everything, hence it is better to contact an exhibition booth builder.
ABOUT TRIUMFO- AN EXHIBITION STAND CONTRACTOR
Triumfo Exhibition Organizing LLC is one of the leading exhibition booth builders. We offer turnkey exhibition services that are necessary during an exhibition. We are an established exhibition stand contractor with a presence across the entire UAE.
