Elon Musk, the CEO of Tesla and SpaceX, is quite popular among digital marketers. The billionaire is known for his unique ways of marketing and building hype around his companies. Even though most of his marketing strategies are over the top, such as launching a car into space; his techniques have proved how social media can be used by marketers to reach new audiences, build brand awareness, and create buzz.
While Musk’s takeovers may seem like a social media marketing strategy gone wrong, they can actually be incredibly beneficial for digital marketers who are trying to promote their products and services online. His tweets about new product launches or updates often go viral and have significantly helped Tesla reach out to potential customers directly. In fact, many companies have already taken advantage of this tactic for years now – and it’s why Elon Musk is even considered a digital marketing magnet.
But the most popular among all his endeavors is the recent acquisition of Twitter. This deal is considered to be the most substantial and unusual deal in tech history and is one of the most debated events in the digital world.
So how does this deal affect the digital marketing world?
Let’s find out!
How Elon Musk’s Twitter Takeover Affects Digital Marketing?
Even though Musk’s comments about the changes in policies are only regarding Twitter, there is a huge possibility that other social media platforms might get inspired by these new strategies and try to implement them. In fact, most of the social media platforms and networking sites are going through similar challenges as Twitter, this is why if Twitter finds a solution, it could be widely adopted.
Almost all social media networking platforms are struggling to retain users, keep them engaged, and offer a competitive advantage when compared to other platforms. Because the current advancements in technology have made it possible to seamlessly create new innovative social media platforms with similar or better competitor features. The wide availability of development frameworks has made the work of developers much easier as they can now create and deploy applications easily.
Also, there are a lot of social media platforms available nowadays. Which makes people lose interest in those platforms that offer nothing new or are a vague copy of something that already exists. For example, an initiative called Fleets introduced by Twitter back in 2020 had no success among users. Fleets was meant to be a copy of the highly successful competitor feature; Instagram Stories. But they were soon discontinued in August 2021 — less than a year after it debuted.
This is common to almost all social media platforms as they are struggling to identify new ideas to keep audiences engaged. Hence, the world is looking up to Elon Musk on what different strategies he might introduce for Twitter. If more social media platforms adopt these new solutions, digital marketers will have a tough time keeping up with these updates and ensuring an optimal advertisement strategy. The introduction of new strategies in social media could make or break a business and could significantly affect the current advertising strategies on various platforms.
What Are The New Twitter Updates That Could Affect Digital Marketers?
- Open Source Algorithm
- Removal of bots
- Paid verification
1. An Open Source Algorithm
A few weeks ago Musk tweeted that Twitter’s algorithm would become open source. He also stated that the Twitter algorithm should be made clearer to users. So what does this really mean and how will it impact digital marketers?
An open-source algorithm will crack Twitter open and will help users identify how Twitter really works and the concept behind how content is shown to the audiences. Such insight will be a tremendous asset to digital marketing teams as it will give them a clear picture of advertisements and how to spread information on Twitter. It’s similar to a Google algorithm. Most digital marketers will have a vague idea of how Google ranks a website and how to appear first on Google SERP. But imagine if the entire code was laid out for you on GitHub! It would give digital marketers an insight into the multitude of ever-changing factors that social media platforms consider in prioritizing content. It would make marketing, branding, advertising, and several other digital marketing strategies more simple.
Even though greater algorithm transparency in social media platforms might provide openness, some marketers still believe that it will accomplish very little in digital marketing.
2. Account Verification
If you are an already verified Twitter user with the prestigious blue checkmark, you might not have it for long. Twitter users are asked to pay $7.99 a month to receive the Twitter Blue subscription service which provides your account with a blue checkmark. The verified symbol gives businesses, digital marketers, and other brands on Twitter a sense of authority.
Businesses that are verified on social media platforms have better consumer engagement and can gain the trust of audiences much faster. Now more social media platforms might come up with different strategies to make an account verified. This may affect digital marketers as they will have to change their existing strategies and initially focus on verifying a business account.
3. Bot Removal
Elon Musk has claimed that Twitter has much more bots than anyone could imagine. But not all these bots are bad or spammy. Bot accounts on Twitter play an active role in distributing news, blogs, updates, etc. Digital marketers often use such bot accounts to spread information or content, events and more.
Removing such accounts can have an impact on digital marketing strategies as a marketer will now have to find alternative methods to reach out to their audiences.
Conclusion
As social media algorithms and strategies are changing, businesses will find it extremely difficult to handle their networking platforms. Hiring a professional digital marketing agency is by far the best choice that businesses can currently make. An agency providing website design in Toronto will be aware of all the trending strategies and can help businesses quickly adapt to the changing time. Thus helping them stay ahead of competitors and closer to customers.
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Author Bio
Cindy Williams is a blogger in Canada. She graduated with honors from the University of British Columbia with a dual degree in Business Administration and Creative Writing.
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