Since the more widespread use of the Internet, the focus of many advertisers has been full square on reaching customers online. Many of them have proved extremely fruitful, taking their business forward by leaps and bounds.
Using various online marketing techniques like SEO, targeted Google advertising, and campaigns on social media platforms have proved to be successful. However, the focus on digital marketing has also led to many traditional marketing and advertising techniques being pushed to one side, despite being successful for more than 100 years. Using these conventional techniques can not only potentially get you more ‘bang for your buck’ but also taking a different approach can get you the edge over your competition.
Good old-fashioned mailshots
Mailshots are considered very old-school and were often discarded in favor of newer approaches like email and social media.In the time since the decline of mailshots, email open rates have declined, with many people clicking the delete button rather than reading what is inside.
Now, the amount of correspondence received in the mail is much less, andyou could find (depending on your industry, of course) that you get a much better response from a good old-fashioned tactile letter sent in the post.It is likely to have a far better open rate than an email and may even have an extra degree of importance attached to it in the recipient’s mind – as somebody thinks it was important enough for you to take the time to write to them about it.
Custom swag and giveaways
Free just happens to be everybody’s favorite price, and including some sort of gift with a customer’s order is very likely to put a smile on their face – especially if it is a high-quality freebie that doesn’t look like it will fallapart within the first five minutes of being used or worn.
Regarding the latter, apparel is a popular choice of complimentary branded gifts that companies like to send out – and customers usually enjoy receiving and wearing them. From branded socks and t-shirts to custom hats like those made by anthembranding.com, high-quality branded apparel is an excellent complimentary gift. However, it must be of good quality to give the right impression.
A low-qualitypiece is likelierto wear out and doesn’t exactly scream, ‘this brand is high-quality’. Not only does a good quality item show how much you value your custom, but people who see your customer wearing a branded item are likely to associate the quality of that item with the quality of your product or service.Plus, quality apparel lasts longer –customers can wear your branded pieces for longer, boosting advertising for your company.
Local radio advertising
This is another one that appears to have fallen out of favor in comparison with online advertising, which is confusing, considering there are many benefits that can be reaped from a well-targeted campaign. This is especially true if you are a local brick-and-mortar company offering a service in the local area, like maybe car repairs or a barber.
With the daily commute taking longer and becoming more expensive than ever, there is a captive audience sitting in traffic listening to the radio and being exposed to your advertising on the way to work – as well as on the way home.This means listeners are not necessarily being interrupted by your advertising (as they might be online), and many businessesthat look into radio ads further are often pleasantly surprised by the cost involvedcompared to a Facebook campaign or other online marketing methods.
