In 2019, the headless content management software market had a market value of US $328.5 million, and by 2027, the value is set to reach an astounding US $1,628.6 million. Such growth is remarkable, but when you understand the importance headless content management systems hold for businesses, it becomes apparent why this platform is becoming the top option for those who want to thrive effectively and efficiently.
What is a headless CMS?
Headless CMS is a backend-only content management system that makes content accessible through an API. This revolutionary content management system can display information on any device without needing a presentation layer or a built-in front end.
The name refers to the notion that the body is separated from the head. In other words, the back end is separated from the front end. In doing so, companies have a raw structured format that shows the content through the API instead of delivering a compiled HTML. As the backend is detached from the presentation layer, there is more flexibility regarding how content is delivered.
The difference between traditional and headless content management systems is striking. A conventional content management system will have technologies, frameworks, and databases that can only be used on one website or mobile app. In contrast, a headless content management system will house different types of content, including video, files, text, images, and more, and store them in a structured way. With the API, members can showcase their preferred language and share content on any digital front-end from a single source.
So, employees can send content to any device or platform via an API without using a particular app or website. Members can send information to mobile apps, television, websites, and more. A headless content management system is superior to traditional content management systems like WordPress because it does not limit the use to display content in a specific medium or form. It also allows brands to engage with their audience on their preferred devices and formats.
Seven reasons how using a headless CMS can transform your brand
1. Focus on content
Traditional content management systems limit the way you can show your content. With a headless content management system, you can focus on the content exclusively without worrying about design or layout. Once the content is polished, send it to anyone through the API and have the professionals work on where it should go and how it should look, no matter the platform on which it is published.
2. Seamlessly work with your favorite technologies.
Despite the revolutionary changes that a headless content management system will bring to your brand, this new way of working can be set up and running in minutes. More importantly, headless CMS works with the leading technologies used by brands. From Flutter to Angular, React, and more.
3. Better time-management
Headless CMS ensures programming hours are cut in half. With an API system, customizations, upgrades, updates, and troubleshooting can all be done from one place. This CMS lets you use your preferred coding language. There is no need to retest or redeploy apps when you implement the headless content management system, nor is there a need to create a new CMS for mobile.
4. Robust security
With only one access point, your headless content management system ensures you only have one point of vulnerability. Top headless content management systems will have robust features, including DDOS mitigation strategies and auth tokens to keep your content safe.
5. Happier employees
The flexibility of a headless content management system is beneficial to employees as much as to business owners. With various options, employees can work with their preferred language rather than having to learn the brand’s web template language to fit the traditional CMS.
6. Cut down on expenses
A headless content management system cuts down business costs significantly. This platform can be set up in less than an hour so that you can publish content in minutes. As a result, the cost to employ a developer is cut to half or less. With the headless CMS, there is no need to hire more developers to manage content updates, retest apps, or redeploy them, thus allowing you to use this financial gain to invest in other areas of your business.
7. Unique platforms
What’s more? The system holds features that other platforms lack. Translating your content into various languages is one crucial component that can propel your brand’s outreach. Having said that, headless CMS can enhance the user experience by showing localized content on a suitable device while also issuing insightful analytics on trending content.
Can your business thrive with a headless CMS?
If your goal is to create a simple website, you may not need something as complex as a headless content management system. If you do not need to update your content regularly and speed or scalability are not priorities, then this platform may not be suitable for your business. This CMS is ideal for brands with development resources to build complex apps, websites, and digital products. It is also helpful if you require great flexibility when managing these content platforms.
Headless CMS is suitable for brands with multiple platforms, requiring the central hub to manage all the content and data. Companies with front-end development resources available can benefit from it, those requiring different frameworks and the use of various languages. Companies who want to deliver work using the JAMStack principles will find the introduction of this content management system helpful while remaining practical and efficient in their work. A headless content management system is also beneficial for brands who hope to display their content in a unique design with multilingual properties, no matter how frequently the content is added or updated.
Conclusion
To begin using headless CMS, consider building your app or website. Post that, use the API of your content management system to direct content to it. You can start by contacting a headless CMS provider and begin your free trial to witness the power of a headless content management system for your brand.
