You have amazing social media marketing skills you want to share with others online — for a profit, of course! But before you can earn some money with your online workshop, you need to get people to show up. Here are five tips to help you encourage more signups for your online social media marketing workshop.
Start an email campaign
Email might be the “old person” on the block in the age of social media, but that doesn’t mean it’s not still effective. In fact, the average email marketing campaign earns an incredible $36 for every $1 spent. You can use that 3,600% return to get more people to sign up for your workshop with speaker and influencer email templates.
Your emails are a representation of your brand and your workshop. Sending text-only emails to your contact list is boring, which is exactly what it’ll make your workshop look like. Who would want to sign up for a boring course!?
Templates are a great way to add some pizzazz to your emails without taking time out of your busy schedule to generate designs from scratch. Just find the template that best fits your brand, fill in your event information, and you’re ready to hit send!
Remember to start sending promotional emails well before the event, so potential attendees have time to sign up. Continue to send emails at least two to four times per month to keep the event top-of-mind and ensure your attendees won’t forget.
Add an event registration on your website
The easier you make it to register for your workshop, the more likely people will sign up. And the easiest way for people to register for your event is to put a signup sheet right on your website.
Your website should be like a home base for all your marketing efforts. Whether you promote your workshop on social media, email, or even in person, sending everyone back to your website to register is the easiest way to keep all registrations organized and in the same place.
Link the registration page on your website to a spreadsheet or CRM to manage all the signups. That way, you can have all the attendees’ contact information handy if you need to provide more details about the workshop — or to let them know about any future workshops you may host!
Collaborate with other businesses and influencers
Your social media following is no doubt impressive, but with over 4.9 billion active users worldwide, there’s no way you can reach them all — without a little help, at least! Working with other businesses and influencers is a great way to extend your marketing reach and get more people to sign up for your social media marketing workshop.
The key to finding the right collaboration for your online workshop is to find a partner who’s in a field related to yours but not a competitor. For example, if you’re into social media marketing, work with someone who’s an expert on email marketing. You can present the social media component, and they can present the email component.
Not only will your collaborators promote your workshop to their followers (which will boost your reach exponentially), but your workshop will also be that much more informative, providing a better value for potential attendees and encouraging even more sign ups. Win, win!
Answer all potential attendees’ questions
Before investing time in anything, people want to make sure the investment will be worth it. And that goes for your workshop, too! Be sure to have plenty of information about your workshop readily available and easy to find.
The best way to answer all your attendees’ questions is to have a dedicated webpage for your event with all the details someone might need to attend, including:
- Date and time of the workshop
- Instructions on how to log in
- Various speakers and their backgrounds
- Topics covered or an itinerary
It’s also a good idea to include a frequently asked questions (FAQ) section on your website, in case someone needs more information before signing up. Any time someone asks you a question directly, type it up and add it to your FAQ section. If one person is curious enough to reach out, it’s almost guaranteed that others are wondering about it too.
The more information you can provide about your workshop, the more confident people will be to sign up.
Put your social media skills to use
You’re going to teach others how to market their businesses on social media, so put some of that knowledge to good use! Make plenty of posts promoting your workshops and encouraging registrations.
But basic posts aren’t enough. There are tons of professional content creators out there, and you’re competing with them all. Check out some of the free social media templates available online to speed up the content creation process without sacrificing quality. You can easily fill your feed with quality promotional posts without taking time from your busy schedule.
Share your social media marketing skills with a workshop
You’re the best there is when it comes to social media marketing, so put those skills to use and host a workshop to generate more income and leads.
If you want to get more people to sign up for your amazing course, start with a great email campaign, make it easy to register with a signup form on your website, collaborate with other businesses and influencers, and answer all potential attendees’ questions. It also doesn’t hurt to put your social media marketing skills to use with a little help from social media templates.
When all your marketing efforts work together, you’ll have more workshop attendees than you know what to do with!
