Google Adwords is one of the strategic pillars within the marketing plan of all companies and advertisers. It is a pay per click (PPC) platform where we can bid to appear for the chosen keywords and thus find potential customers for your business.
The business model of Google Adwords is very simple, the advertiser or company pays only for the visits it obtains through the searches carried out by a potential interested party in its product, what we know as Cost per Click (CPC) or for the times that a person has seen an ad using a Cost per Thousand Impressions (CPM).
Adwords management Perth in Google Adwords is essential for any advertiser since it is the channel where the user is at the moment of truth. Carrying out the exact search to hire a service, become a member or buy a specific product. With a good strategy we can quickly position ourselves in the top positions for the most important searches for your business and attract qualified traffic that later converts into sales or potential customers.
At Digital Nomads HQ, as a company specialized in Performance Marketing, we work with a special focus on managing Google Adwords campaigns for our clients from different sectors, sizes and markets. We have internal expertise, our own methodology and we use the most innovative technologies in the sector to increase the potential clients of an advertiser.
What advantages does Google Adwords have?
- Target segmentation
The power of segmentation in Adwords is key: geographic segmentation, by country, by hours, keywords, radius of kilometers around the establishment of your brand, etc.
- Results measurement
It allows knowing the return on investment (ROI) of an advertising campaign with exact effectiveness. In real time you can know how much to invest.
- Custom budget
You can manage your customized budget in real time with the certainty that you are working with Google and with one of the main specialized companies in the country, Digital Nomads HQ.
How does Google Adwords work?
In the following video, Hal Varian, Google’s chief economist, explains in a simple way how the ad auction of the leading advertising platform works. He describes the auction system whereby consumers always see the ads most relevant to them and advertisers in turn get the most value.
It also explains the keys to ad ranking based on quality, format, offer, and how these three values work hand in hand to determine ad position and cost.
