To understand logo sizes and design, you must research and understand the essentials. You can also use a logo generator to create your logo, which can be sized per social media, print, and website requirements. This article will elaborate on some logo fundamentals to further your understanding of the right logo size.
You create one logo which serves as the face of your business. However, you cannot use the same size of logo everywhere as it will not fit. When you put your logo on your website’s header, post it on Instagram, or print it, it should display a professional look and style. It should be clear and consistent.
Logo Generator Essential Aspects of Logo Size
The main components of a proper logo design are balance and versatility. It will help if you remember the following essentials while designing a logo.
Logo Variations
Every platform has different requirements; hence you should create an adaptable logo design. Try to have a logo with a consistent element design, and you can modify it based on platforms. You can try to create horizontal or vertical icons and also create combinations of monochromatic black with transparent backgrounds.
File Formats
You should save your logo designs in vector files like PDF or SVG. These vector files work as master copies and can be resized to different formats, thereby maintaining scalability and preventing loss of quality.
Resolution
Resolution is the total number of pixels on the screen, and it maintains the quality of the logo. When designing logos for different platforms, you must understand some basic resolution types. They are as follows.
● PPI (Pixels per Inch)
It refers to the pixels on every single inch of a digital screen. The higher the PPI, the higher the details on the logo.
● DPI (Dots per Inch)
DPI is important for understanding the clarity in the printed versions of the logo as it determines the ink dots. A higher DPI ensures that your logo is printed to look crisp and clear.
Consistency
Using your logo on different platforms, you should ensure brand consistency and develop brand awareness. Also, set clear guidelines so that if your team members use the logo, they keep it aligned and regular.
These are some elements you must keep in mind, along with the byte size, to design a good logo.
Website Logo Size
A logo on your website is an excellent way to welcome visitors immediately and give them an immediate sense of your brand. Your logo serves as a representation of your company and is an excellent graphic design inspiration. Depending on where users are on your website, you can utilize it in the header or the favicon. The small icon in the search bar tab next to your URL is called a favicon.
Also, ensure that when you create a logo for your website, you make it mobile-friendly. It is for the benefit of people who visit your websites through mobiles and tablets. Also, include your logo in the email signatures, as it solidifies the brand efforts. Even if you use it in your email signatures, try to make the file to a maximum of 320 px-100 px.
You can also create favicons. These can be used in your website to help visitors recognize your site quickly and are generally available in transparent backgrounds. The standard logo size for a favicon is 16 x 16 pixels. The other measures include 32 x 32 pixels and 48 x 48 pixels.
Website logos can be of any size; however, it is recommended that you keep the logo dimensions of your website at a maximum of 250 x 150 px.
Social Media Logo Size
Social media is one of the best marketing opportunities that most businesses use today. Hence you must accordingly optimize your logo size for each social media channel. When creating a logo design for social media, make sure to check the formatting and the quality. The following are the sizes we have mentioned for each social media site.
The ideal type for your Facebook logo is PNG, and the profile photo displays 170 x 170 pixels and the cover photo 128 x 128. So try to create a logo according to it.
Youtube
Youtube is a popular platform through which you can enhance your brand awareness. So when making YouTube videos, use the logo as a watermark, or use a online logo generator. Generally, the ideal logo size for YouTube is 800 x800 px.
Instagram converts most files to JPEG. So that is the file format you need to make for your logo. Moreover, since Instagram has a different cropping mechanism, it is better to use a monogram version of your logo if it gets cropped out.
Apart from this, Pinterest, Etsy, and Google also have logo formatting requirements that you should take care of to ensure that your logo design is uniform across platforms.
Logo Size for Printing
As a business, apart from online promotion, you would also use your logo in packaging, merchandise, business cards, billboards, etc. Thus, when you print your logo, you should use an SVG file. This SVG file is entirely scalable and can be expanded or contracted without any deterioration in quality. This feature is something really in the case of logos on print, as the quality of logos on pamphlets and billboards should be the same.
You can work with graphic designing professionals and printers who make necessary adjustments to your files and make your logo designs relevant and compatible with each print type. These professionals have extensive experience when it comes to logo sizes and file formats, and you can depend on them to make the suitable adjustments.
When you work on a logo design on printed material, it is highly recommended that you use colors like magenta, yellow, black, and cyan rather than green, blue, or red. These colors look much brighter, can be expanded on different print versions, and are available on vector files. The following are some of the logo sizes that you can use for prints.
- For business cards, the standard size is around 3.5 x 2 inches for print
- For T-shirts, it changes to about 14 x 15 inch
- For Envelops the logo size is ideally 5 x 9.5 inch
Changing Logo Sizes
To change logo sizes, you can use various options. These include using Photoshop or Canva. You can also use a logo generator or employ a graphic designer. Hiring a graphic designer is often helpful as they know the exact specifications and variations needed to adjust your logo per the platform requirements. Also, remember that the number of pixels is an essential factor in the clarity and vibrance of your logo. Take it into account when changing the size.
Conclusion
As you have learned from this article, there is no one perfect logo size that would work on every type of platform. You need to work on sizes and colors and create variations with a logo generator. The above details were some reference points that we feel can give you a headstart on creating different logo sizes. Make sure to consider all the size requirements and work on your logo. However, ensure that all variations you create maintain the consistency of your brand across different logotypes.
