The rise of streaming platforms and movies premiering on OTTs has restricted moviegoers. During the COVID-19 pandemic, people had to watch movies through streaming devices when movie theatres were closed. It has been a tough job for theatre owners to bring the audience back after several months of lockdown.
However, it is the responsibility of business owners to provide the magical experience of watching movies on the silver screen. Managers are trying to sell ticks and transform the theatre experience. Check out some tips to increase audience attendance in your movie halls.
Offer a luxe experience to movie lovers
From cinema seating to alcoholic beverages, every aspect of the cinema hall should elevate the experience of movie viewers. People involved in the sales process will know that a unique and luxurious experience help business attract customers.
Many movie lovers need a good reason to visit the cinema halls, and the visit should be worth their willingness to leave the comfort of their homes. Extraordinary amenities like alcoholic beverages, leather recliners and exceptional legroom are all offered.
Affordable food and beverages
Customers prefer to avoid overpriced foods, so the theatre owner needs to levy reasonable prices. Essential items such as water bottles and popcorn are costly in many theatres, which remains an excuse for individuals to avoid visiting the theatres.
Though theatres sell them for revenue, it is vital to implement practical solutions that work for everyone. For instance, a few theatres are using premium quality ingredients for which the customers are ready to pay a higher price. At the same time, some theatres are trying to serve food and beverages during moving time.
You can try this by providing offers from local restaurants and making daily specials that can be purchased only in your movie theatres. Business partnerships with local cafes or restaurants will help you take these steps quickly.
Revamp your theatres every now and then
There may be outdated items if you have been running the theatres for decades. No movie lover will sit in an uncomfortable chair for three hours. It is not about an expensive transformation; uncomfortable seats drive the customers away.
Other aspects like cramped space, lousy sound systems and more will make individuals regret watching movies in theatres. Firstly, ensure you provide cosy cinema seating. Upgrade and update your movie theatres with better facilities.
Branding
Cinema halls which are part of theatre chains, thrive in the industry while individual movie theatres struggle to get recognition. Being anonymous in the theatre business is not ideal. Use the prowess of the internet to promote your brand.
Use various ways to broadcast your brand, from social media to local radio and newspapers. If you are part of a theatre chain, creating a geo-specific branding strategy that gives you an edge over your contenders is necessary. When customers link your theatre with the brand name, they will become regular.
Rules and regulations are important.
It is hard for people to follow specific rules, but a noisy or misbehaving customer may ruin the experience of others. It is essential to make rules that will help movie viewers enjoy the show instead of being disturbed by an unruly person.
Wrapping up
Lately, people visit theatres to watch movies and enjoy the cinematic experience in a perfect environment. Every theatre owner should consider revamping their theatre ambience. From adding armrests to installing recliners, every single effort from the owners will be appreciated by the customers.
