Remember the popular sci-fi movie?
Ready Player One?
The protagonist gets into a live video game to diminish a problem that links to a real-life issue.
The film got released in 2018. Augmented Reality and Virtual Reality have become a reality within a few years. The efficacy of immersive technologies has gone beyond just being sci-fi novels or movie themes.
AR and VR in social media or video games are nothing surprising now.
- The AR market worldwide will ascend to $88.4 billion by 2026. (Markets and Markets)
- While the VR market across the globe will rise to 28.42 billion in 2022. (Grand View Research)
With Virtual Reality and Augmented Reality development becoming hit around sectors like education, IT, real estate, video games, and many more, people are going crazy about them.
Besides video games like Pokemon Go, VR is also making slow progress on social media platforms. In addition, with the rise of metaverse social media platforms, the demand for VR companies is swinging high to higher.
With Facebook’s first announcement regarding its metaverse project, it is clear that AR and VR will make social media platforms boom in the coming years.
Mark Zuckerberg spent $10 billion on the idea of an immersive virtual world last year. (Finance Yahoo)
It surely reveals that AR and VR are about to play an integral role in all social media platforms.
So, it is not a distant dream if anyone wishes to experience a captivating virtual world like Ready Player One. Facebook and other social media platforms may be working on some immersive tools to offer a similar experience to their users very soon.
What Is AR and VR In Social Media?
Does social media require any definition?
Internet users worldwide spend an average of 2 hours and 29 minutes on social media platforms. (Forbes)
Social media is the web 2 application allowing people to chat with friends and associations and share files.
Although social media platforms are web 2 applications, it does not necessarily mean they will die out in front of the metaverse, a web 3 technology.
In fact, implementing AR and VR in social media will level up people’s experience on social media platforms.
People will become able to indulge themselves in gaming, shopping, social interaction, sharing experiences, and countless activities on metaverse or VR-dominated social media platforms. So, VR in social media will magnify people’s experiences around social media platforms.
Related post: What is XANA Metaverse?
AR Filters And Lenses For Social Media Platforms
- Augmented Reality-powered filters are already a part of many retail stores and social media platforms. In fact, for online user experience, AR has turned into a popular social media feature. Since people are demanding more and more AR features, AR and VR in social media adoption have become mainstream.
- It all began with Snapchat. This social media company pioneered the AR filters implementation like moustaches, rabbit ears, cat ears, lion faces, Etc. Users can leverage these features moving with their photos and videos on Snapchat.
- Many online retail stores, from IKEA to Nike, are using Augmented Reality filters to offer their customers immersive shopping experiences. It is not that far when social media platforms like Snapchat, Facebook, Etc., will merge Augmented shopping experiences with social interactions on their platforms.
- As a matter of fact, Snapchat has already partnered with globally recognized brands like Gucci to offer users in-app try-on experiences to expand their customer base.
- Moreover, VR-driven trial rooms will become another potential use case of VR in social media.
- It will become an effective way to reduce return rates. When customers can check out how things look before purchasing, purchasing decisions will become much more manageable.
What Does VR In Social Media Bring Into?
- Like Snapchat’s introduction of Augmented Reality, Facebook pioneered fostering Virtual Reality by tying up with Oculus in 2014.
- Recently, Facebook announced to launch of Facebook Horizon. It is a VR sandbox universe where users can log in and experience several worlds that coincide, be a part of any world, or build a world for themselves.
- Users don’t need to acquire any coding knowledge. Facebook will provide the tools to create a world within Facebook Horizon.
- Facebook Spaces, Oculus Venues, and Oculus Rooms are other initiatives of Facebook bringing VR into social media.
- Besides Facebook, other companies like AltspaceVR, VRChat, Etc., are pushing all limits to implement VR in social media.
- Moreover, people are these days relying more and more on social media to explore their hobbies and passion. For instance, a person likes to explore video games. VR-powered video games on social media will help him sharpen his gaming skills. The same thing happens for people who love gardening, shopping, Etc.
- For the past three years, those unable to participate in social events, social media interactions, and webinars have become hit among them. These webinars will get a refined and real-world-like shape on VR-powered metaverse social media platforms.
Wrapping Up
In this post-pandemic period, amid the increased social media presence and surge in AR and virtual realitypopularity, do not miss a single chance. It is the best time to pair with an Augmented Reality development company to make your product or service go viral on social media.
To conclude, the scopes that AR and Virtual realityin social media generate are endless. As new social media platforms and advanced technological tools pop up on the surface, the opportunities for virtual social interaction and activities expand. Unless you take advantage of AR and VR technology now, you may lag behind very soon. Considering the fast-evolving social media platforms, jump on the wagon, and step into the advanced version of social media.
