Instagram, the popular photo-sharing app, has been taking the Internet by storm since its debut in 2010. Not only has it found success in building up an enormous user base — at this point. There are over 300 million Instagram users in total, and more than half of them log in to use the app daily — but it’s also built up a strong reputation as one of the best social media platforms around.
It’s easy to see why so many people love using Instagram; check out these top 10 pros of Instagram for some inspiration on ways to take advantage of all the platform has to offer!
1. Intuitive UX
The popularity of any social media platform will be determined by how easy it is to use. For Instagram, users can simply log in and quickly take and upload photos directly from their phone or computer. The photo-sharing site then automatically adjusts them into a grid-like collage that’s easy on the eyes. With intuitive functionality like that. It’s no wonder why so many people have gravitated toward using it as their primary social sharing platform.
2. Simple and Beautiful Design of Instagram
Instagram is known for its simplistic, intuitive design that’s easy to use. The mobile app is also very user-friendly, allowing users to snap a photo, apply filters and share content within seconds. Whether you’re snapping a selfie or sharing your latest vacation pics with friends and family, Instagram makes it fun and easy to stay connected and creative. The more you post, the more exposure your account will receive—and that can lead to new followers interested in seeing more of your work.
3. On-board Experience
As consumers become savvier, they demand a more seamless experience across all their devices. This means that marketing efforts need to be consistent and connected across multiple channels, including mobile apps and websites, as well as through social media and email.
Social networks such as Instagram have made it easier than ever for brands to connect with their audiences. However, many brands are failing to capitalize on social media opportunities because they lack a cohesive strategy for how content will be presented across these platforms.
4. Better ROI than Facebook
Unlike Facebook, where you only have your friends to reach out to and a select few businesses who pay for ads, everyone on pickuki Instagram is a potential customer. If you like Starbucks or Dunkin Donuts, there’s a high chance they have an account you can follow. Moreover, it’s free!
5. Curation Tools
There are many curation tools on Instagram. These can be useful for finding interesting, up-and-coming photographers and brands. But don’t neglect a tool that’s already in your pocket: Google. Search terms such as on instagram, from instagram, and best from instagram will turn up tons of great photography galleries. If you like what you see, go ahead and follow!
6. Engagement by Default
Instagram is visual, so it’s important to remember that people engage with images and videos more than text-based content. This platform encourages engagement by default, which is what businesses want. Posting a lot of photos or videos can really help you build a strong following, as well as get your brand in front of customers regularly and repeatedly. If you don’t have any great visuals yet, consider hiring a photographer or videographer to capture your business at its best!
7. Filters, Hashtags, Geotags
If you’re not using filters and hashtags to share your photos, you’re missing out on a great way to draw attention to them. Not only does it make images look better, but users are more likely to engage with posts that include them. When sharing a photo from an event or outing, add your location as well—instagrammers love geotags!
8. Mobile-Only Platform
Compared to other social media networks, Instagram is much less desktop-focused. This is a pro for mobile users and so-called mobile natives who have never known life without smartphones. Instagram is also highly compatible with mobile apps and notifications.
9. Instagram Has Ability to Post from Desktop & App
This is a huge plus for me, as I post a lot of pictures to instagram that are taken with my DSLR. My iPhone camera would not be able to do them justice! Because Instagrams desktop platform allows me to tag and crop without having to use my phone, it helps me go back and edit them in much greater detail than using just my phone app.
10. 24/7 Global Reach
With more than 600 million users, Instagram is an incredible way to reach more customers and grow your business in a meaningful and immediate way. No matter what part of the world you’re in, there’s a pretty good chance that someone who can be interested in your products or services is also on Instagram. The most surprising fact about all of these users? The fact that over 40% are using their mobile devices when accessing Instagram.