Using SMS and email marketing together has a lot of power. The top ten advantages of incorporating both of these channels into your marketing plan are listed below.
The interest in SMS brand messaging grows with each new generation. If businesses want to effectively engage their audience and obtain the outcomes they need, they must stay current. That entails establishing a bulk SMS system that works in tandem with other marketing initiatives.
There is enormous ROI potential for text message marketing. It’s an especially efficient medium for disseminating tailored offers, event updates, or urgent information. Its advantages might close some of the holes in your email to SMS campaigns, strengthening your marketing efforts.
Given the prevalence of mobile devices, it is not surprising that the two approaches complement one another effectively. By being aware of the ideal use cases for each, you can maximise the effectiveness of email to SMS marketing. Because of the complementarity of their capabilities, effectively utilising both communication platforms may lead to more successful campaigns and engaged customers.
Permission is the only factor used in email and SMS marketing
Your clients are giving you permission to contact them on these platforms whether they opt in to get a weekly email newsletter or check a box to receive email to SMS shipment notifications. In comparison to cohort builders from social media and search engines, the list your business creates from these sign-ups is of higher quality.
A tailored approach to email marketing and SMS gives a way to communicate with the proper audience without subjecting them to advertisements they don’t want to see. Opting in indicates that people are interested in what you have to say, which makes them ideal possibilities.
The audience for your social media and search advertisements must be unrelated to your brand. With SMS and email marketing, you can be sure that your target audience is familiar with the fundamentals of your company. You have greater space in communications for these platforms to develop your brand and narrative. When written correctly, even brief messages may improve customer satisfaction and enhance public perception of your business.
List expansion and customer information may be exchanged between the two
Then, you may use the subscriber list and related data from your email campaigns to launch your email to SMS marketing successfully. Although there will still be some fine-tuning to be done, you won’t have to start from zero as the majority of businesses do with their email marketing efforts, which is a significant benefit. You can send an email blast asking subscribers for their phone numbers in addition to the start of your text messaging campaigns (and consent).
Future email marketing can benefit from your SMS success. You may reach more people than just your email subscriber base when you provide appealing incentives for SMS sign-up.
Utilize several message platforms to reach more customers
Some clients don’t ever want to receive another sales email in their mailbox. Others might detest having their phone beep with a text from a business they had previously ordered from. The easiest method to ensure that every consumer is satisfied with a campaign is to measure open and response rates before segmenting your audience based on messaging preferences.
Customers won’t always tell you their preferred channel when you’re trying to construct a list. Because it’s the first one that’s shown to them, they could join up for one or the other. By ensuring that everyone has the opportunity to subscribe to both lists, you may test their preferred methods of communication before seeing how they engage.
Even if a client doesn’t reply to any of your messages, you can classify consumers based on open rates, so you might not want to remove them from a list. You should send out more texts and fewer emails to those who frequently click links in your texts but seldom open them. People who scan your messages but often react to email CTAs should receive more of the latter and just the most urgent or significant texts. Moreover, even if a consumer chooses to completely unsubscribe from one of your marketing channels, you may still contact them via their preferred channel.
SMS can be used for prompt answers
Email to SMS messages encourage quick responses, which makes them a perfect addition to time-sensitive or otherwise significant email campaigns. Every year, the likelihood that someone will read an email on their phone increases, but this doesn’t guarantee that they’ll notice it or take action immediately. This is not the end of the world if you are starting a long-term sales effort. However, you might not receive the prompt reply you’re hoping for if you’re sending an email about a flash sale or taking advantage of an unforeseen chance.
Email to SMS is great for brief conversations; nevertheless, it is ineffective for lengthy or complicated texts. Launching a new product offering is one instance where you would need to include details like price.
The client experience may be improved by selecting the appropriate media
Respecting the differences in how consumers engage with emails and text messages may enhance the customer experience. Consider this: When was the last time you read a “urgent” email as soon as you received it? Except for when it came from your employer, we doubt it ever did. What if you wanted to view a text message’s link later and decided to save it?
The optimum usage of email and SMS involves selecting the appropriate medium for each circumstance. The following table lists several typical usage scenarios where you could choose to utilise email, SMS, or both.
