Home Digital Marketing Paid Marketing: Should You Choose Facebook Or Instagram?

Paid Marketing: Should You Choose Facebook Or Instagram?

by Uneeb Khan

Today, social media has become one of the most important aspects of digital marketing. As social media platforms such as Facebook and Instagram become more popular among users, marketers should examine how they use these platforms to attract new customers, connect with Listen now and build a strong reputation.

But when it comes to paid advertising on Facebook vs Instagram, which is better? Should you choose Instagram or Facebook for advertising? This blog will help you decide.

Today, social media has become one of the most important aspects of digital marketing. As social media platforms such as Facebook and Instagram become more popular among users, marketers should examine how they use these platforms to attract new customers, connect with Listen now and build a strong reputation.

But when it comes to paid advertising on Facebook vs Instagram, which is better? Should you choose Instagram or Facebook for advertising? This blog will help you decide.

#1 Cracking the numbers

Let’s talk numbers first. Here are some new stats from Instagram and Facebook that will help you take a closer look at these platforms.

Facebook Number:

  • Facebook has approximately 1.84 billion daily active users and 2.8 billion monthly active users.
  • Facebook has 59% of the world’s social media users
  • Facebook bought $27.2 billion in advertising in 2020
  • More than 200 million small businesses use Facebook
  • 86% of US consumers use Facebook

Instagram Number:

  • Instagram has approximately 1.074 billion users worldwide
  • About 71% of US businesses use Instagram
  • 500 million Instagram users use IG Stories
  • 1/3 of stories on Instagram are from businesses
  • 50% of Instagram users follow at least one brand

The statistics show that Facebook has more active users than Instagram. However, we cannot ignore the fact that businesses use Instagram, which means that they will get some benefits from the platform. Top 10 B2B websites in the world also confirms that Facebook is a living platform for businesses of all niches. 

#2 Target audience

Facebook is one of the oldest social media platforms out there. It is so popular that almost everyone knows what Facebook is. On the other hand, Instagram is very new. But what does demographics say about these platforms?

According to Statista, 9.6% of all Facebook users worldwide are female users between the ages of 18 and 24 and male users are between the ages of 25 and 34.

Another report from Statista shows that 14.5% of all Instagram users worldwide are female users between the ages of 18 and 24 and male users are between the ages of 25 and 34.

Statistics show that more young people use Instagram than Facebook. This can be a great insight for marketers as they can choose a platform between Facebook and Instagram based on their audience. Even Tradekey.com targets an audience more on Instagram than Facebook.

If your target audience includes the 18 to 34-year-old demographic, Instagram is a promising business option. However, if your target audience is adults, Facebook is better.

#3 Media types

Should you advertise on Facebook or Instagram? Let the type of ad you want to post be decided by you.

Facebook offers a variety of options when it comes to advertising.

  • Image Advertising: You can display your brand image.
  • Video Advertising: You can create short videos to explain your point and engage your audience.
  • Carousel Ads: You can display up to 10 images or 10 videos in one ad.
  • Instant experience: If someone clicks on your ad on a mobile device, you can show the full ad and showcase your business.
  • Favorite Ads: If a user interacts with your ad, you can create a real-time experience by serving different product images at the same time. Users can browse and even buy products.

You can advertise on Instagram in different ways:

  • News Ads: You can post ads to Instagram Stories.
  • Photo ads: You can place ads with square or landscape photos
  • Video Ads: Add motion to your ads and engage your audience with a 120-minute video.
  • Carousel Ads: Are you looking to create an in-depth campaign? Post multiple photo ads together.

Both Instagram and Facebook can give your users something interesting. While experiential ads on Facebook can really transform your campaign, so can bookmarked ads on Instagram. Now it’s up to you, what kind of content you want to create and how to get your ad in front of your audience.

Related Posts

Businesszag logo

Businesszag is an online webpage that provides business news, tech, telecom, digital marketing, auto news, and website reviews around World.

Contact us: info@businesszag.com

@2022 – Businesszag. All Right Reserved. Designed by Techager Team