There are two main schools of thought when it comes to SEO: building an in-house team or outsourcing the task to experts. Both options have their pros and cons, so how do you know which is best for your business? Well, we’re going to explore everything you need to know in this guide.
Advantages of an In-House Team
If you’re hoping to build your own team, the first advantage is that you have full control over the team. You get to choose who works on your SEO, and you can manage them directly. This can be incredibly beneficial if you have a clear vision for your SEO strategy and want to make sure it’s executed perfectly.
In addition, you can avoid miscommunication and other issues that can arise from working with an outsourced team. When you’re all in the same office, it’s much easier to stay on the same page and work together effectively.
Disadvantages of an In-House Team
On the other hand, building an in-house team can be very costly. Not only do you have to pay each team member’s salary, but you also have to invest in training and development. Furthermore, you’ll need to have the right tools and resources in place for your team to be effective. Even in the initial stages, recruitment can be very time-consuming and expensive.
Also, when do you scale? At what point do you hire more people to join your in-house team? You don’t want to wait too long as you may fall behind your competition, but if you hire too soon, you may not be able to justify the costs.
Advantages of Outsourcing SEO
When done correctly, outsourcing your SEO can be a cost-effective solution. You don’t have to worry about the overheads that come with an in-house team, such as recruitment, training, and benefits. Instead, you simply pay for the services you need, when you need them.
Outsourcing also gives you the flexibility to scale up or down as needed. If you have a busy period, you can simply increase your budget to get more support. Once things slow down again, you can reduce your spending. This is much harder to do with an in-house team, as you’re locked into a set number of salaries.
Finally, when you outsource SEO services, you have access to a wider range of skills and expertise. An agency will usually have a team of specialists, each with their own area of expertise. This means you can get the best possible results, as you’re not relying on just one or two people. Also, they have economies of scale, so they can usually offer you a better price than if you were to hire someone in-house.
Disadvantages of Outsourcing SEO
Finally, we come to the disadvantages of outsourcing SEO. The first is that you can’t always be sure of the quality you’re going to get. It’s important to do your research and choose a reputable agency. However, even then, there’s no guarantee that they’ll be able to deliver the results you want.
The second disadvantage is that you can’t always be sure of the level of customer service you’re going to get. An agency may have a great reputation, but if they’re too busy to take your call or answer your email, that’s not going to be much help. Generally, these two disadvantages are easy to overcome by doing your due diligence and choosing the right company. Also, be sure to read lots of reviews to get a good feel for a company.
