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 Importance of social media marketing

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social media marketing

Social media has evolved from a mere communication platform to an important virtual space that can influence the fate of brands and their services. With social media, you get to reach thousands and even millions of potential customers, helping you with the cost of advertising compared with print or television media marketing. If you are looking for Digital marketing services in Dubai, Intersmart solutions offer the finest social media marketing services.

Ten key reasons why social media marketing is important for your business

  1. Build Brand awareness

Companies will be able to tell their story across various platforms. Keep updated with your audience. A successful social media strategy will increase your brand awareness and heighten the user experience.

Our social media company can help you with building your brand awareness.

  1. Generate Leads

You can create effective conversions through social media marketing. Businesses can publish videos, news, data, and fascinating trends, they may spark significant dialogues and interaction inside their target industry. Not only will you develop credibility with potential clients, but these techniques may also result in lead generation.

  1. Brand Loyalty

Having a social media presence will make it easier for your customers to find and connect with you. Forming a good connection with your customers via social media increases the likelihood of  long-lasting client retention and loyalty. Since one of the primary goals of practically any business is to build a loyal customer base, customer satisfaction, and brand loyalty are often linked. It is critical for businesses to frequently engage with their customers and begin to form bonds with them.

  1. Increased Traffic 

Another advantage of using social media is that it can help you leverage the traffic to your website. When posting your material on social media, you are giving consumers a reason to visit your website. This means the more quality content you share on your social media accounts, the more traffic you will generate from it.

  1. Enhanced SEO Rankings

The SEO standards are always changing these days to make sure a successful SERP ranking. That means,  optimizing your website and updating your blog for a namesake is no longer an option. Businesses that share their material on social media will be giving search engines a signal that speaks of the legitimacy, integrity, and consistency of their brand.

  1. Grow your audience

You can grow your social media profile by being consistent and publishing interesting and relatable content for your audience.

This can be accomplished by using SEO material in which you leverage the most popular keywords to boost your rankings. And, because internet competition is always fierce, you will need to maintain your SEO game sharp.

  1. Cost-Effective

Social media marketing is considered one of the most cost-effective tools for brands. However, if you decide to launch paid social media advertising, start cautiously to see what to expect. You can also boost your conversion rates and finally earn a return on investment on the money that you primarily invested. 

  1. Customer satisfaction

This is extremely important to every business. Creating a voice for your company with effective social media marketing will improve your relationship with the clients. A customer value a direct message from the company rather than some automated message.

  1. Marketplace awareness

With social media marketing, you can directly converse with customers regarding their service interests and opinion.

  1. More Brand Authority

It’s true that brand loyalty and customer satisfaction do play a vital role, but it all comes down to communication. Posting original content and responding to their queries will help them build a positive image and authority for the brand.

Create your social media marketing plan 

Now, that you understood why it is essential to have a social media strategy, let’s look at how to put it into action according to the top social media marketing agency

  1. Choose your platforms

Keep it in mind to select the platforms based on your target audience. Start with the platforms you can actively keep up with. Later you can slowly add more once you get a hang of them.

  1. Set goals and objectives

Start with simple tasks you can keep up with. For eg, post once a day for a month, or run a competitive analysis.

  1. Report and adjust regularly

Always remember to utilize each platform’s analytics.  Use the tools to see which posts produce the most engagement, if you’re gaining followers, and to understand your audience demographics. 

Best Social media platforms for businesses

Let’s dive into some of the best social media platforms for businesses out there according to the top digital marketing in Dubai, Facebook, Instagram, Youtube, Tiktok, and Linkedin are some of the platforms. Each of the platforms needs different digital marketing strategies. 


Facebook is the largest social media platform globally. It should be mentioned that people of different age groups and demography still use this platform. People use it to interact with friends and family, join groups and forums, find and visit local businesses, and follow brands. Facebook is an excellent social media marketing tool.


Some might not think youtube of as a social media marketing tool, but they are quite wrong. The key to YouTube social media marketing is not to aim to “go viral,” but to give value. It’s ideal for how-to videos, live streams, advertising, and SEO.


Instagram is popular for its diverse content formats such as stories, lives, reels, and IGTV.  You can use the social media platform for social shopping, influencer marketing, user-generated content, and company culture. However, keep in mind that the cost of the Instagram ad is quite higher than Facebook but it should be also noted that its organic reach is also higher.


LinkedIn may come off as a professional network. But it is an inspiring community that celebrates learning, leadership, and its core values. You can take advantage of LinkedIn page features by developing your brand along with the company brand.  LinkedIn is a great platform to network with partners, peers, and customers, post complimentary milestones and cultures, etc.

To sum it up,  it is almost impossible for companies and businesses to thrive without a social media strategy. The grip of social media marketing on brands is undeniable. So, take the first take to create a profile and witness the growth in your business.

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