If you’ve checked the Google Reviews score in the past You may be aware that your overall score isn’t always the same as the average reviews your customers have submitted. In school, we’re trained to apply to use of the Bayesian average to calculate the median of a sequence of numbers. While Google employs a similar formula when calculating scores for reviews, however, they also consider a variety of other variables as well. Keep reading to find out the method by which Google determines review scores.
How Are Google Review Scores Calculated?
Google Reviews calculator scores by analyzing a range of factors, such as:
- Listing Optimization and Completion
- Traffic to the site
- Review Management and Quality of Reviewers
With this in mind, you’ll take more control of the quality of your Google review score than you did before. There are several simple steps you can do to boost your score today.
- Make Sure Users Can Leave Reviews
The first requirement to gain more 5-star Google reviews is to ensure that you have a Google My Business (GMB) page. This may sound evident, but many small businesses don’t know they’re not automatically provided with a GMB page just because they’re there. They must register for the page and complete the required information. Once the page is set up completed, affixed, and verified it is now able to gather reviews. Companies that have an older Google Places page will find that it’s been moved to a Local GMB page, providing an excellent basis for building a more fleshed-out profile. One of the most effective methods to improve Google reviews on a large scale is to work with a reputable online reputation management service.
- Ask Your Customers To Write Honest Reviews
In most cases, the simplest method of getting more reviews is to solicit reviews. The majority of customers purchase a product, and then have satisfaction with it, but do not think of returning to your site and writing reviews. This is the same for services, but certain sectors — like food and restaurant services in particular — have found it easier to collect reviews. Ideally, they’ve visited any of your Facebook or Twitter profiles or subscribed to your newsletter during the buying procedure. You can utilize it to ask your customers to write honest reviews. Even reviews that are not great are better than not having any reviews even.
- Make it Easy to Leave a Review
To get as many reviews as you can make sure to link closest to the form of review as you are able to. As opposed to linking directly to your primary GMB page or to your website in general, direct link onto the page of reviews. Make sure that the user must only clicks as many times as possible to access your review site. If they are required to search over your personal profile, or website to find the GMB Local page, then look through that page to see where they can leave reviews, they’ll simply click away. Make each step an opportunity to fail, and you’ll lose a percentage of the reviews you could get.
- Buy Google Reviews
Google Reviews is a service that offers valuable information for your company and customers. Reviews are seen on your site as well as on other third-party websites like Amazon and eBay and Google services like Search and Maps. Maintaining positive reviews about your business is equally important as the number of reviews. When you purchase Google reviews to promote your business, you’ll be able to attract actual customers. This is why it is important to be aware of the comments of your business to get them immediately if you need to. When we read the reviews of a company we can find the answers of the business’s owners. This can have a positive effect on your business’s promotion. It proves that your company is looking after its customers. The positive outlook will encourage potential customers to purchase goods from your company, and ultimately turn into real customers.
- Get Reviewed Elsewhere
Incorporating reviews via GMB will be one way however you shouldn’t place all your eggs in one basket. Many users prefer reviews from Yelp, Angie’s List, or any of the other websites offering reviews of businesses. If there are no reviews on these websites but have many on GMB Your reviews appear like they were purchased. If you are asking for reviews, solicit them from any of the popular review sites and not only Google. Let your customers pick the review site they prefer. Some users might take the extra step to leave reviews on multiple websites.
- Address Negative Reviews Quickly and Personally
There is a chance that you will get some bad reviews. A couple of star reviews must be dealt with as they come up and that means you have to check your reviews often. Be sure to not erase negative reviews. the reviewers will be aware that you’re doing it and will not forget. Instead, respond to each bad review by posting a comment to the review. The reviewer should be asked to contact your customer support department and collaborate with them to make things right. If they’re not satisfied. If you’re able to please others you can ask them to respond to their initial review.
- Use QR Codes to Link to Review Pages
Mobile devices are commonplace for the majority of shoppers. That means that almost every person can take a picture of a QR code, and then go to the website it links to. A QR code printed onto your promotional items and receipts as well as any other item that people can see is a fantastic option to direct them to review pages. This will encourage customers to leave reviews after they scan the QR code to discover where it takes them.
- Encourage Public Testimonials
Every business is likely to receive an uninvited review at the time. The reviews, even if they are negative offer a chance to offer customers customer assistance. What should you do in the event that they’re positive? A private message cannot be made public without the consent of the person who sent it. You can but, is to reply and request that they post the review they wrote on GMB as well as other review sites. This will allow you to review private reviews that don’t do you any harm, in the public spotlight.
- Add a CTA via Your Newsletter
Add-a-Call-to-Action-via-Newsletter
The footer section of your email newsletter, it’s a good opportunity to incorporate the link directly to your GMB profile with an accompanying call to action. Your mailing list typically likes the products or services you offer and will typically leave reviews if they consider it and are able to find the time. A good time when they’re in a good mindset to write a review is when they’re going through your newsletter. A link to the bottom of the newsletter is extremely efficient.
- Review Partners and Other Businesses
There is no need to gather all your customer reviews. There are many businesses that have partnerships with other companies in the field. One way to do this is to write reviews for these businesses on their sites. This isn’t always successful but sometimes, these companies will reciprocate by leaving reviews of their customers on your site. This can help build your business relationships and increases your ratings at the same time.
- Provide Review-Worthy Service
There are a variety of methods in the book to draw reviews however, they won’t help you if you do not provide the best product or service that is worthy of these reviews. If no one is pleased with your product or service and product, nobody will be compelled to leave a favorable review on your site. Be sure that your customer service is top-quality and that products are of a high standard. The reviews will begin to come in gradually and these tips will assist you to increase the number of reviews.
