Many people rely on Google search results for the services they seek. It is very influential and getting small businesses on the first page of Google search results may seem unrealistic. However, Google has the power to make it possible for every business regardless of its size to rank high on the search results pages. It is necessary to get to the top of search result pages to reach directly to your customers. You might be thinking How to get my website on the top result of any search engine? If you are in need of expert services, Inter Smart is an SEO company in Dubai that can get you effective results.
Importance of Getting Top of the Search Engines
Google’s search results have an important role in enhancing businesses with answer boxes, extendable related questions, knowledge panels, local results, and many more. Getting on top of the search result pages is worth the effort considering the growth in traffic and click-through rates. There are significant differences in the click-through rates for the top versus bottom results. Being at the top of the result page has its own advantages that bring amazing results in click-through rates. It also brings great exposure and increases credibility.
- Increased sales
- Reaching audience directly
- Enhanced authority in the industry
- Drive traffic to the website
- More engagement
- Create more leads
- Improved visibility
Techniques to Rank High on the Search Engine
The following are the effective strategies and methods that can be used for the benefits of the business.
SEO Strategy
The foremost element you have to note is to make a better SEO strategy that includes your requirements. You should focus on the broad keyword list and use analytics to get the best keywords that can perfectly go along with your business and website. Campaigns are doomed to fail without ideal strategies in SEO as they might be focusing on keywords that are very broad that cannot get expected traffic. We are one the best SEO company Dubai to offer services that bring great results.
Website Optimization
The platform where you can enhance your optimization is the website. With a good strategy in place, it is easy to implement on the website. Every page on your website should include critical optimization to let Google know about the page content. The following are the elements that need to be addressed in your website with a single focus keyword.
- The title of the page should be under 70 characters.
- Description of Meta with less than 155 characters.
- H1 & H2 Title Text should include main content defined into two paragraphs.
- Alt Text, that every image should have a title.
- Content keywords should be bolded at least once.
Blog Strategy
To support the content strategy that is mentioned on your website, it is essential to create blogs that enhance your website. An immense amount of data and research are included as the benefits of blogging. It also plays a vital role in search engine strategy. Blogs and articles can also be enhanced and distributed socially to drive more traffic to your site. The key to effective blogging is to create topics and pick a keyword that focuses on each article or blog. Writing about the topics that your potential clients are interested in learning about can bring more benefits. Don’t be overly promotional about your own services and products, specifically focus on the industry and solutions as a whole.
Google Authorship
To expand the exposure and awareness of your business with a level of personalization and credibility that can be achieved by obtaining Authorship status from Google. The process can differ which depends on the platform of your blog, but the results are the same. As the engagement improves, blogs will be displayed on Google showing higher rankings.
Quality Links
Now let’s add some high-quality inbound links that are very effective to your SEO plan. Inbound link is referred to when other websites link to your website as a source to support their data. The relevancy of your website on search engines can be significantly increased by getting links from supplier sites, vendor sites, and respected industry sites. Guest blog posts are an excellent application as everyone benefits from guest postings, according to the concept. By posting to the host site’s blog instead of your own, you gain access to a whole new audience, your readers can access another piece of information that is relevant to their interests, and the host site gets a solid piece of quality material.
Optimize Local Presence
It is futile to optimize for ‘near me’ search queries if you’re not actually ‘there’. So you have to sort out your local SEO for making it easier for the local customers to reach you. You can get this done by optimizing your Google My Business page. Following are the features that need to be made sure among other things.
- A brief and unique description of the business.
- Choose the ideal categories.
- Key data on opening times.
- Lots of imagery and visuals
- Regular updates on the content.
- An available local phone number and business address.
Guest Blogs With Backlinks
Similar to creating links are guest blogging. For the success of this technique, you have to ensure the content you have posted is high quality. Imagine guest blogging, and all off-page SEO methods, as a value exchange. Webmasters allow you to put a link to your website on one of their pages, and in return, they get a piece of well-written, well-researched, authoritative content. If the situation isn’t a win-win for both websites, it’s doubtful that the post will be accepted.
To recapitulate, getting on top of the search engine can bring many benefits to the business. Whether you have a small or large-scale business, you can effectively promote your business by getting on top of the search engines. To achieve this, you have to create a solid strategy and implement it successfully by keeping up with the latest algorithm updates to make necessary arrangements and strategies. It’s important to keep in mind that SEO is a long-term goal and It takes time, effort, and patience to actually see the results, but the ROI of a well-made SEO strategy is worth the wait. There’s no better time than the present to invest in SEO, so what are you waiting for? Soon enough, you’ll look back and wonder how far you have come with just simple strategies that have skyrocketed your business. If you find it challenging, Inter Smart offers SEO services to bring maximum benefits to the business.
