It is extremely important to test mobile applications and e-commerce websites so that it will not compromise on several factors such as customer data security, user experience, secure transaction, mobile responsiveness and quick load time. In addition, the success of your e-commerce web application depends largely on smooth and proper functioning of these factors and should be free of bugs too. Thereby, you can give users an enjoyable and nice experience that would make them visit your app again for products and services.
Testing is inevitable to e-commerce success
We all know that users of e-commerce applications are spread worldwide as they deal with auctions, retail and wholesale, finance, manufacturing and marketing. Also, the fact that e-commerce industry is witnessing rapid growth for last no code ecommerce app few years cannot be ignored. Organizations and businesses should devote more time in testing their website app and make it an indispensable part of their future e-commerce apps development. Here we bring to you a few important things on how to test an e-commerce website application.
Testing functionality of an e-commerce application
An e-commerce mobile or web app has four vital elements in the structure:
Product description page – It comprises of product images, add to cart feature, product title, product comparison, description, related products and additional product details, to name a few.
Shopping Cart – Cash on delivery option, products list view, card payment, select delivery option, pay now option, remove product from the list, etc.
Product or Category Type Pages – The product page comprises of options akin to product type, size and color. Also, there is sorting feature to filter out products on the basis of size, model, price, etc. In addition, there is also “add to wish list” and “add to cart” feature in the category pages.
Before starting with the functionality testing, it is important to understand the e-commerce application or website completely. The above listed features are synonymous to all e-commerce applications, yet most of them are customized according to business specifications.
Testing flow of an e-commerce application
The testing of the workflow of an e-commerce web application includes the following:
- Check out process
- Signup and login options
- Sorting feature
- Search functionality
- Payment processing and payment gateway
- Applying filters for the selection of products
- Product review posting feature
- Invoice generation and order number
- Remove or add functionality in the shopping cart
- Performing vulnerability as well as security assessments
Given that e-commerce mobile or web applications have valuable information of the client, including banking and personal data, it becomes crucial to perform security testing to check for vulnerability and security issues in them.
Checking Compatibility with Web Browsers
It is essential that e-commerce applications work across all browsers such as Opera, Firefox, Google Chrome, Internet Explorer and Opera, among others. Run browser compatibility test to ensure that your customers can use it without nay hassle.
Running testing of an e-commerce web application is a must and common part of all e-commerce web or mobile app development. On the basis of your preference and need, you can look for an e-commerce web and customized portal development company. Irrespective of the venture you are planning to start, a smooth functioning portal or web application is crucial to its success.
The Next Evolution of E-Commerce-Smart TV
The rapid development of mobile technologies has enriched the notion of e-commerce and expanded the ‘place’ of purchase and revenue streams for merchants. Consumers can now shop and pay not only in a shop, but also at home, work, on the bus, and on the hoof. The smartphone and m-commerce have in that manner blurred the limits between the on- and offline worlds.
Time has become an extremely valuable commodity, and to a considerable degree defines the choice of products, services and retailers. Convenience is another significant factor for consumers. Experts say that TV commerce (or t-commerce) is an area for the new smarter shopping and a path for merchants to engage with consumers in new ways.
Connected TVs or smart TVs, which have functions such as connection to the Internet and streaming, are becoming standard among TV brands. According to some industry sources, the penetration rate of connected TVs was 20% in 2010, and will increase up to 50% in 2013. In addition to that, such platforms as Google TV, Apple TV, and Roku for viewing video on demand (VOD) are getting increasingly popular. Television is therefore entering an entirely new era, bringing more opportunities for advertising, marketing, revenue generation, and viewer participation. What are the key features of t-commerce?
- Making purchases. T-commerce solutions allow TV-viewers to respond directly to offers delivered on the screens of their TVs, and instantly purchase products by using their existing remote controls and set-top boxes.
- Request for information. T-commerce apps enable TV viewers to request more information on products, services or events directly from the content they are watching on the television with a few simple clicks on the remote control.
- Voting and polling. T-commerce solutions provide additional opportunities for the viewer to interact with programs, advertisers, and networks. Thus, viewers can vote on their favorite shows, programs, news reports, game shows, sporting events, etc.
- The immediate response. The instant feedback from the viewer means immediate response for the merchant. Businesses gain thereby valuable customer data for further research and targeted marketing.
The paradigm of t-commerce has the potential to change TV sets into a powerful business tool enabling merchants e commerce app to conduct business over television. T-commerce makes it possible to reach new and existing customers through increasingly popular Internet-connected TVs and set-top boxes. The entire shopping can be performed with nothing more than a series of clicks on the remote control. Consumers usually respond very positively to businesses that take the time to understand their needs and offer excellent customer service.