Being a company with digital maturity means having an accelerated digital transformation process, due to a clear definition of digital strategy, with a budget directed to this purpose and training for the qualification of professionals involved with the operation.
Despite dedicating time and capital to digitally transform, most global organizations fail to achieve digital maturity. According to research by Deloitte, this has been happening due to several factors influencing the momentum needed for a complete and successful transformation.
The data collected shows that, although executives keep this theme on their business agendas, the efforts do not necessarily bring the expected benefits. Most organizations continue to push digital projects forward, hoping they will become products or services with tangible impacts.
However, the study reveals some confusion about the transformation process and what it means for the company to reach digital maturity.
According to the consultancy, for change initiatives to impact results, the organization needs to use data and technology to continuously develop all aspects of its business models: what it offers, how it interacts with its customers, the way delivery, and its mode of operation.
To achieve the transformation and reach digital maturity to the point of taking advantage of all its effects, the organization must develop a wide range of assets and capabilities, which can be called digital drivers.
Are you Interested in knowing these pivots and how to make your company achieve the much-desired digital maturity?
In this article, we will show the digital maturity of global and national companies, the digital drivers traveled by international organizations, and what to do to achieve digital maturity.
Degree of digital maturity of global companies
According to a study carried out by the international consultancy BIP, the transformation process in large global companies evolves but still needs to move forward to reach digital maturity.
The survey carried out with the 50 largest multinationals with revenues above US$10 billion and more than ten years of presence in the market reveals that each sector has its digital transformation journey.
Among the most advanced segments, on a scale of 1 to 5, are the financial sector (average 3), followed by the electricity sector (average 2.9) and technology (2.8). In the lantern are companies in the mining sector (average score of 1.9).
Digital maturity in the EU:
According to a survey, 36% of EU companies reveal that they have already reached the degree of digital maturity, 45% are on the way, and only 18% are at the beginning of the digital transformation process.
The research results draw attention to a crucial point concerning the digital maturity of national companies:
“Who makes the digital transformation are people and not just technology. That’s why professional qualification is so important. We can clearly see that EU is not doing its homework and has not invested in the technical qualification of professionals to achieve this advance.”
When it comes to micro and small companies, a study by FGV reveals that 66% of EU MSEs are in levels 1 and 2 of digital maturity, 18% of which are analog companies, and 48% are emerging. The average digital maturity is 40.77 points, ranging from 0 to 100.
With an average score of 47.72 points, companies demonstrated greater digital maturity in the category “Innovate faster” and collaboratively. SMEs are opening to new possibilities and adopting more agile and collaborative innovation practices.
On the other hand, the lowest score of the companies, 35.01, was in the item “Establishing new bases for competition”, which translates into difficulty adapting to the online universe and offering more innovative and digital business models.
The survey also shows that smaller companies in the EU are advancing in data storage policies but still use cloud computing services and e-learning as tools to increase productivity. Cybersecurity is also a topic that is still little addressed by Mses.
Seven digital pivots to reach digital maturity.
As mentioned earlier, Deloitte research indicates that organizations plan to invest aggressively in digital transformation in the coming years.
However, to reach the desired digital maturity, to the point of enjoying all the benefits, it takes more than implementing technologies; it requires a comprehensive and coordinated range of efforts, which the consultancy listed as seven pivots:
1. Flexible and secure infrastructure
Implement a technology infrastructure that balances security and privacy needs with the ability to flex its capabilities according to business demands.
2. Data domain
Aggregate, activate, and monetize sealed data, embedding it in products, services, and operations to increase efficiency, revenue growth, and customer engagement.
3. Open and digitally experienced talent networks
Resume training programs focus on digital skills and teams to quickly access on-demand skill sets and flex the workforce.
4. Ecosystem engagement
Work with external business partners, including research and development organizations, technology incubators, and startups, to access resources such as technology, intellectual property, or people.
5. Smart Workflows
Continuously implement and recalibrate processes that make the most of human and technological resources to produce positive results and free up resources for higher-value actions.
6. Unified Customer Experience
Deliver an enhanced user experience built around a 360-degree view, shared across the enterprise, with digital and human interactions.
7. Adaptability to the business model
Expand the organization’s matrix of business models and revenue streams, optimizing each offering to adapt to changing market conditions and increase revenue and profitability.
Analyzing the information presented by the companies, Deloitte also found that an organization’s digital maturity was related to the scope of its efforts in digital transformation. A digital enterprise is an organization in which digital technology is at the center of all its business processes.
That is, digital maturity increases as pivots are applied to more business functions. On average, the most digitally mature companies ran about twice as many pivot applications as the least digitally mature companies.
Implementing and accelerating digital maturity
As we have seen, companies that invest in new technologies and train people to keep their IT infrastructures secure and flexible increase their chances of reaching digital maturity.
A data-driven company is a way to gain insights and seek new business models for a more effective operation. After all, using intelligent tools to assist in decision-making can make all the difference.
As well as investing in talent in the IT area, the organization needs to overcome digital and cultural challenges. Therefore, quickly accessing on-demand skills is a way to flex the organization’s workforce based on business needs.
Get in touch with one of our specialized consultants and see how we can elevate your team’s skills, making the organization reach digital maturity and achieve the expected results.
