Complete Guide to Search Engine Optimization and How it Helps Your Website

Search Engines and their performances throughout the last decade have created an opportunity for brands to invest in an online presence. Today, a brand’s basic necessities are to be available on Google for their audience to find them through a website. In such a competitive space, it is absolutely essential that brands and aspiring marketers adopt full-fledged Search Engine Optimization techniques to improve their website rankings and traffic. Here’s a complete guide to Search Engine Optimization that will help your website.

What is Search Engine Optimization?

The process of optimizing a website for search engine results is known as Search Engine Optimization. It is one of the most sought-after concepts that freshers look for in their digital marketing training. 

Both users and website owners are concerned about SEO. Both users and website owners are concerned about SEO.

Although there are several search engines available worldwide, Google holds a market share of more than 90%. 

Let’s first know about how Google ranks your website before we discuss search engine optimization any further. 

You can ask Google to visit your website if it is live. Crawling and caching is the process by which Google visits your website, evaluates the content, and captures screenshots for its database. When your website appears in the SERP and begins to rank, it means that Google has indexed it. Further tips and tricks that you apply to your website to rank it higher on SERP are known as Search Engine Optimization. 

The advantages of search engine optimization are numerous. A company’s website may rank higher in the search engines as a result, which may increase visitors. Additionally, it may assist a business’s content rank higher in search results, which may increase their exposure and enable them to reach their target audience.

Increased brand recognition, higher conversion rates, improved customer happiness, and increased profitability are just a few benefits of SEO.

You can either use on-page SEO techniques or off-page SEO techniques to make your website SEO-friendly. 

Why do I Need SEO?

SEO is not a new concept. It has been around for over a decade and has evolved with the changing times. It’s important for businesses to understand the benefits of SEO and how it can help them create an online presence.

SEO is an important part of digital marketing. In fact, some studies show that it’s responsible for around 50% of all website traffic. This makes it crucial for any business hoping to grow its customer base online. 

Here are a few reasons why your website needs the magic of Search Engine Optimization- 

• Qualified Leads
• Organic Traffic
• Less Burden on Paid Marketing
• Measurable SEO Results 
• Brand Awareness

What are the Best Ways of Upgrading My Website’s SEO?

The first thing that you need to do when you build your website is to make sure that it is optimized for search engines. This will help people find your site when they are looking for information on the web.

Google, one of the most popular search engines out there, has a list of rules and best practices that should be followed in order to ensure that your site ranks well in its SERPs (search engine results pages).

Some of these include: 

• Using keywords throughout the content on your site.
• Making sure your content is unique and not copied from other sites
• Ensuring that all pages on the website are at least 200 words long and blogs more than 2000 words
• Providing a site map on every page of your website
• Including a contact page that has information such as phone number, address, and an email address
•  Having an about us section
• Providing location information on the website and if possible having a map view of the location
• Including a privacy policy 
• Making sure that all affiliate links are appropriately labeled and not too obvious
• Ensuring that your website is up to date and compliant with current laws
• Making sure that your website does not contain malware or viruses
• Ensuring that website speed is optimal so that the bounce rate doesn’t increase

How can I train for Search Engine Optimization?

I strongly advise investing your initial time in understanding search engine optimization, either through a search engine optimization course or an advanced digital marketing course, before attempting to rank your website with the above-given strategies for SEO benefits

Prior to beginning SEO or even employing an agency for SEO services, it is frequently preferable to fully understand the concept.

In addition to on-page and off-page SEO, you should get also learn about- 

• Keyword Research
• Webpages Structuring 
• SEO Audit 
• Google Search Console 
• Google Analytics
• Blackhat Techniques to Avoid

Conclusion

To conclude, Search Engine Optimization is instrumental for websites to get recognized by Google for their niche keywords and rank above their competitors. Hope this guide helped you understand the importance and impact of search engine optimization on websites. 

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker, and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. 

A Harvard alumnus, Karan’s expertise lies in digital marketing and E-commerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.