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CHOOSING THE RIGHT TRADE SHOW BOOTH SIZE AND LAYOUT

by Uneeb Khan
exhibition stand contractors in dubai

An exhibition stand design is the most essential part of an exhibition. Choosing the right trade show booth size and layout during an exhibition can do wonders during an exhibition. The correct exhibition stand size will definitely assist you in fulfilling your exhibition objective. The exhibition stand size of an exhibition booth is the first and foremost thing you consider while designing your exhibition stand design.

It is not always necessary that a bigger exhibition stand design helps you in achieving your exhibiting purpose. However, all this depends on your exhibition stand builder in Dubai, who will design and build an exhibition stand that will go together with your brand’s image and suit your budget.

Selecting the right exhibition stand size for your business is a balance of exhibitors’ costs to visual impact.

There are several questions regarding the right trade show booth design and layout. Below we have tried to answer some questions that may be coming to your mind.

LOCATION AND EXHIBIT FLOOR SPACE

How big your booth should be? How many people will be sitting at your exhibition stand? How much space your products will take? All these questions can be answered when you know about the location and exhibit floor space available to you. When you are aware of these details, deciding upon the layout and exhibition stand size becomes easier.

FACTORS THAT DEFINE THE SIZE AND LAYOUT OF THE BOOTH

The biggest factor that determines your exhibition stand size is knowing your specific purpose for participating in an exhibition. There are can be various to exhibit in an exhibition”

  • Launch new products
  • Lead generation
  • Network with customers
  • Demonstrate products and services
  • Showcase interactive technology
  • Have client meetings
  • And others…..

When you are completely aware of your exhibiting goal, deciding upon the exhibition stand size and layout becomes easier than ever.

COMMON EXHIBITION STAND SIZES

Linear Inline Booth or a 10X10 size booth is the most common trade show booth that is selected for an exhibition. Linear Inline Booth opens to the front and has height restrictions, which makes it limited with the available space.

10X20 or 10X30 are also known as Inline Booths, wherein, 10X20 is the most common size at various exhibitions.

Peninsula Displays are bigger than Inline Booths. They are generally 20X20 or bigger than this. This type of display can be opened from three sides.

Then there are Island Displays that are at least 20X20 or bigger than them. This particular layout is open from all sides and does not flush against the walls.

WHICH EXHIBITION STAND SIZE SHOULD YOU SELECT?

  1. Inline Booth: They are smaller and cheaper than the other two. An Inline booth is the best when you are exhibiting for the first time. But since they are small they are not visible as compared to peninsula or island booths.
  2. Peninsula Booth: These type of booths are easily accessible and offers visibility. Peninsula Booths are spacious since they are open from three sides. When you place this booth at the corner of the exhibition floor, it is expected to attract the maximum attention.
  3. Island Booth: Island booths are the more attractive of the above two. Plus, they are accessed from all four sides, which ensures a huge increase in your footfall. In spite of all the positives, Island Booths are the most costly ones.

WHICH EXHIBITION STAND SIZE AND LAYOUT IS THE BEST FOR YOU

In order to select the perfect exhibition stand size for your double decker exhibition stand design, you need to determine the amount of space you require. Understand what products, their size, and staff that will be present in your exhibition stand design.

The next step is to estimate how much space will be occupied by banners, tables, chairs, and other property.

Then, you will decide which exhibition stand size and layout are best for you.

SEARCHING FOR AN EXHIBITION STAND BUILDER IN DUBAI?

If you are planning to exhibit in Dubai, and searching for an exhibition stand design builder, then contact Triumfo Exhibition Organizing LLC. We are one of the most experienced and proficient exhibition stand builders in Dubai, who offer a variety of exhibition stand designs in Dubai. We have been working in the exhibition designing industry for the last 22 years and are well aware of the pros and cons of exhibitions. Contact us today, since we are your trusted partner for an exhibition stand builder in Dubai.

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