BMB MEDIA – Advantages of Advertising on Social Media – The advantages of advertising on BMB MEDIA social are certainly different from advertising on conventional media. This is what makes more and more business people take advantage of this advertisement for business promotion.
But on the other hand, there are still many business people who don’t know what benefits can be felt by advertising on BMB MEDIA social. To convince you, even more, to advertise on social media, let us explain these advantages!
What Is Advertising On BMB Media Social
Social media advertising is the act of attracting public attention to an offer through channels of social media accounts. In short, social media advertising is any form of advertising that appears online on various social media accounts such as Facebook ads, Twitter ads, and Instagram ads.
BMB Media – Advantages Of Advertising On Social Media
Not only as a way to adapt to the development of marketing techniques. The choice of advertising on social media also brings various advantages that can be obtained by a businessman.
1. Relatively Affordable Prices
The first advantage of advertising on social media is that you can pay a more affordable cost when compared to advertising on conventional media. As we know, conventional advertising has a more expensive installation fee. Meanwhile for social media ads, with only tens of thousands, you can already place ads.
2. Removing Geographical Boundaries
Apart from the costs incurred, social media advertising also has more advantages in terms of broad reach. Thus removing geographic barriers and expanding your business marketing wings. Not only can it reach the closest people in one city, but throughout Indonesia.
3. Can Connect 24 Hours
Not only does it eliminate regional boundaries, but ads on social media also blur time limits, so your target market can see ads 24 hours a day. In contrast to conventional advertising, where people will only see advertisements at certain times that we buy or customize. With social media advertising, the time limit disappears, and your ad can be accessed 24 hours a day.
4. The Advantages Of Advertising On Social Media Are More Measurable
The advantages of social media advertising are that ads are more measurable, data is accurate, and can make it easier for you as a business owner to determine your next strategy. Like doing organic marketing on Instagram.
You can check what kind of content people like the most, and create other similar content. Apart from that, you can also take advantage of the data presented by social media as a benchmark to find out the characteristics of your audience. Facebook and Instagram have insights for their business accounts.
5. More Targeted Ads
The point here is that social media can tell who the ad is showing, starting from the age range, gender, location, and interests. That way, your product will be conveyed properly to people who have an interest in your product.
For example, if your product is a sports product, then the ad will be served to those who have that interest. In this way, advertisements can be more targeted and attract potential consumers to buy products.
6. Can Increase Brand Awareness
It’s no secret that social media users in Indonesia are so high, be it Instagram, Facebook, Twitter, or even now TikTok. Therefore, many business people are interested in placing advertisements on social media to market their products so they can get attention and attention from the public. Social media ads can reach a wider area so that they will bring in high traffic from people who see the ad. With a broad reach, of course, this will increase brand awareness of the advertised product.
7. The Advantages Of Advertising On Social Media Are Interactive
These social media ads allow us to communicate directly with buyers through the advertised content. Unlike advertising in conventional media which is one way. Interaction on social media is what makes people follow a brand. And this is also what makes business people want to advertise on social media, they can see firsthand the impact that results from the interactions that occur.
8. View Consumer Activity
Besides being able to communicate easily, social media advertising also allows us to find and track the activities of our customers. Ads help us to monitor what types of content they have seen and liked before they make a purchase.
Why is this so important? This will help you determine which marketing methods are the most effective, allowing the company to review again to improve the company’s strategy better. That way, you know more about consumer characteristics and can appropriately improve marketing methods and steps for your business.
9. The Advantages Of Advertising On Social Media Can Increase Sales
For every advertising activity carried out, of course, you expect an increase in sales, right? Well, the advantages of social media advertising can also help you increase sales. The method? When you advertise, it means that the advertising content will reach many people so they will be familiar with your product and brand. So, because they already know your product and brand, they will be interested in buying your product because buyers will buy the product or service offered if they already know the brand.
10. Building Brand Loyalty
As you engage the public on social media, you will build a connection and relationship with them. You take the time to provide useful information, assistance, and entertainment to your potential customers. It shows customers that you value them. Customers will also see your business as an entity that cares about them. This will build loyalty in themselves to your business and products.
Tips For Advertising On Social Media
You cannot get all the advantages of advertising on social media if you place ads with origin. To achieve advertising success on social media, you also have to pay attention to several things. Such as content for ads, setting appropriate ad targets, and setting places for ads. Therefore, digital advertising services can help you to be able to get ad results that work well.
