TikTok has developed itself as a great entertainment application, formerly launched as a social app for short videos and lip-syncing. However, now it has proved to be a huge success in terms of video services. TikTok’s user base was underestimated and known to be “Young” but recent studies have shown that around 38% of the users are above 30.
As a brand, you might be wondering if TikTok is the right place for marketing your company. The simple answer is “Yes”. TikTok reached 1 billion downloads back in 2019 which shows the number of audiences that you can target.
Great Influencers like Charli D’Amelio, Khabby Lame, Bella Poarch, and many others can help your brand reach out to many people through them. The average number of people that watch the content of these top content creators is more than a million users each day. TikTok Followers can help you to promote your brand and increase your engagement. So, you can try to get TikTok followers as much as you can.
How Does TikTok work?
Content in TikTok is an entirely video-based platform on which the creators make videos with trends, famous dialogues, or something motivational, and it is shown on the feed of users. The length of the video is around 15 seconds which can be extended up to 60 seconds with collaborations.
One of the great features that TikTok has is editing videos which enables you to add filters and effects to the videos. These work as a little extra flair and keep your audience engaged.
How to add filters and effects in TikTok-videos
To add filters and effects to a TikTok video you must first start by creating a video.
- Click on the “+” in the center to start making a video
- On the right side of the screen, you will be able to view the option for filters. After clicking it, a pop-up menu will open.
- You can now either click on the type of filter you want (eg, portrait, foods, events) or just keep scrolling and checking to find the one that works best for you.
- Click on the filter that you have selected
- You can now use the slider provided at the bottom for adjustments in contrast and brightness
- Once done, you can click on the stop option on the left side of the screen and you are done adding filters and effects for your TikTok video.
Why use TikTok for your brand’s marketing?
- Get Familiar with the application
We have already discussed how TikTok has a huge user base and how it lets you create small yet efficient clips that can be further edited with filters to portray the best of your products.
TikTok is an application that is mostly driven by trends. So, this is the approach that you need to make as a business as well. Create content that would allure your audience. The more users engage and collaborate with your videos, the more are chances for the algorithm to bring your posts to the top.
- Targeting your Audience
TikTok is a platform where a huge number of users are available daily, but it is very important for a business to identify which type of audience is interested in your products. You might have to spend some time researching the audience. Hashtags are a great help for a brand, you can add hashtags that are related to your niche. For example, #tech, #shoes, #cosmetics etc. When normal users search for these there is a high chance they end up on your content. Once you know your audience, you can start implementing your ideas in the content you create. You can try to get TikTok likes for better results.
- Low cost and competition
Many brands consider TikTok as a Teen-only application, as mentioned earlier, that is not entirely true. Due to this many brands hesitate on marketing on TikTok and this is what you can use as an advantage for your business. Currently, the opportunity for brands on TikTok is very high as there is little competition and the cost to make product-related content or advertise them is relatively low.
- Being Consistent
Audiences like to be connected to the brands or influencers they follow. The only way to do it is to be consistent in terms of your content. When starting new it is necessary for you to make sure that people are watching your content daily so that they interact with your product and brand. Regular posting helps increase the number of people that watch your content and will also bring your posts to the top. This will help build recognition for your brand and an increase in revenue as well.
- Keeping Track of Your Progress
If you are a brand or a business in any industry, You might be trying to implement marketing strategies, and the best thing is to keep track of your progress. Analytics on TikTok helps you grow your brand and helps you understand if the strategies and tactics being used are working or not.
Conclusion
TikTok can prove to be the best platform for marketing your business due to the number of users who regularly engage with the posts. In 2021, TikTok generated a revenue of $4.6 billion, a 142% increase compared to last year. It had around 1.2 billion users by the end of 2021 and is expected to increase to 1.5 billion in 2022. These are some reasons that make it one of the top platforms for your business currently.
