Brand locus, a prominent digital marketing organization, was formed to meet the demand for marketing and brand presence on the Internet. The 2010s witnessed a dramatic increase in Internet and social media users. In addition, technological changes in the digital world necessitated that management remains current on marketing prospects, tactics, and best practices. This is why we employ social media marketers, SEO specialists, etc., that are also familiar with digital marketing principles. As one of Lahore digital marketing agencies, we have completed six years of offering Digital Marketing Agency in Lahore to clients in various industries, including Rubber manufacturing, sports, fashion, furniture, and more! Numerous businesses, including our clients, have encountered numerous obstacles in digital marketing. Let’s examine them down below.
The problems you are facing
Trends in Digital Marketing: We understand how difficult it is to stay up with the ever-changing online marketing trends. Ultimately, these trends will place you ahead of your competitors. Important trends that will dominate in 2020 include the following:
ComScore predicts that by 2020, 50 percent of all queries will be voice-based. These speech questions are facilitated by smart speakers and smartphone voice assistants such as Alexa, Google Assistant, Siri, etc. This technology has made browsing and interacting with household appliances incredibly straightforward, which has led to a tremendous increase in individual and family adoption. This also generates an increase in long-tail keywords, necessitating SEO services in Lahore SEO business.
Authentic Content: I’m sure you’ve heard about the current Instagram upgrade in which likes on posts are hidden to promote mental wellness. This is a significant step towards the trend of producing more authentic material.
In 2022, the number of active email users was projected to increase to 4,3 billion. This demonstrates that email marketing has enormous potential.
According to Forbes, more than 500 million (half a BILLION) people view videos on Facebook daily. In addition, digital marketing firms that employ video grow revenue 49% faster than those that do not. Videos are typically more descriptive and individualized than creative and text material, making them high-performing.
Improper branding is crucial for distinguishing oneself from the competition. Nonetheless, a digital marketing agency must consider a variety of factors while developing a brand from scratch, including
• Company Image.
• Brand Value; • Vision and Mission Statement; • Business Type;
These factors must be considered while selecting the right brand colors and fonts and designing the ideal logo. The logo is your brand’s face, and you know that all brands are judged by their packaging. If it is not current, your company will not be able to resist competition. It will be lagging.
Building a brand without effectively conveying it is comparable to manufacturing a product without selling it. Brands must be effectively communicated to ensure a loyal and expanding audience. Communication is not about what you intend to communicate but rather what your audience may perceive. Your brand’s communication must be personalized to the recipient’s tastes, preferences, and worldview. Not paying attention to the specifics of your audience will result in unintended communication. Poor brand communication is something you should avoid. It is why your brand’s engagement will begin to decline and may even develop impaired brand awareness. Internet marketing agencies have long emphasized the importance of the correct communication ad conveying the desired message.
A lead is a possible customer for your organization, and lead nurturing creates relationships with your leads across the sales funnel. Every business actively pursues leads. However, not all leads are productive. Lack of lead nurturing is the most common reason for the failure of 79% of marketing leads to convert into sales. (From Marketing Sherpa) Only leads that are really interested in what they are purchasing and have expertise about what they need are considered qualified leads. Few qualified or hot leads are preferable to many cold leads since they have a clearer understanding of their needs and have a high demand for your goods. These are the leads most likely to convert and remain brand loyal for an extended period. Unlike simply attracting cold leads, lead nurturing significantly increases the proportion of qualified leads, resulting in a higher conversion rate and substantially more money.
