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Are Graphic Designers in Demand?

by Uneeb Khan
Demand of a graphic designer

If you’re an aspiring graphic designer, it might not be a bad idea to look at some popular design jobs in India. The Indian economy is one of the fastest-growing in the world. And there are plenty of opportunities for graphic designers right now. There are many reasons why employers prefer to hire skilled design talents, such as cost, availability, and expertise. If you want to get started or just see what’s out there then this post should give you a good idea of whether your desired profession will be in demand or not! 

Who is a Graphic Designer?

Graphic designers create visual layouts for different media like TV commercials, advertisements, and posters but not only that they also need to promote people’s brands.

Industry Outlook of Graphic Designing

The second-largest nation in the world is India. There is a sizable untapped market for graphic designers. Because of the sophistication of today’s technology, consumers require a talented designer to effectively convey their message. Clients receive an integrated solution from graphic designers. By including colors, fonts, and photos and paying attention to the size and placement of each element on the page. They can also design websites and logos and make them look appealing. An effective graphic design can alter how a brand is viewed. It can make the message compelling, clear, and simple for the audience to understand.

Over the past few years, graphic design has seen continuously rising demand in India. Many people desire charming avatars for their profiles on social networking and image-hosting websites, or they want to have colorful and appealing visuals for their business websites. It would be advisable for designers to have a thorough understanding of the work prospects that are available in their state or region as the market for graphic designers in India offers tremendous opportunities for career progression in this industry.

The salary prospect of graphic designers varies from state to state in India. While their national income per person ranges from 10,000 to 13,000 INR (as in for interns who have just started their career). The skills are important, try to gain the skills which are required to become a graphic designer.

Also Read: what-is-animation-and-its-types

Examples of Popular Graphic Design Jobs in India:

Designer at a leading creative agency – Let’s say a major advertising agency. They need to be able to depict ideas and designs for ads, presentations, corporate needs, advertisements, and other graphic design projects that they are going to be working on. The role will also get you exposure as your portfolio will be showcased in the agency’s office too.

  • Graphic designer at a media house – There are various programs in the press industry. For example, there is Prabhat Khabar and Deccan Herald these are both big newspapers with reputations all over India. If you can be a graphic designer for one of these programs or newspapers you will get exposure to many clients. The role is also very challenging because there is a lot of creativity that goes into the job.
  • Graphic designer at an advertising agency in India – You may have heard of Avenue, Creativeland Asia, Trikaya Grey, and Saatchi & Saatchi. These are all well-known magazine design contest winners that operate out of India. If you know the skill of graphic designing then you can obviously create one. And be a part of these high advertising agencies as well. You can apply for a job and get hired easily as the industry is booming.
  • Graphic designer at a consumer product company – This is another industry where there is constant growth and there are many opportunities for graphic designers. The job will involve working on campaigns for new products, advertisements, brochures, and creative posters. You will have to create logos, icons, and other marketing materials for products like toothpaste. In this role, you will also be able to be promoted easily since your work will get showcased to many leading brands in India.

Why Graphic Designers are in Demand?

Since this business is anticipated to expand as demand for graphic design rises; the “industry outlook of graphic designing” is likely to improve in the next years. Since 2008, interest in typography and illustration has grown steadily, increasing by 32% annually.

Additionally, a lot of businesses are increasingly being proactive with their hiring practices. They’ve come to the realization that in order to succeed in the field; they need graphic designers who are well skilled. Consequently, there are more employment opportunities in prestigious companies as well.

Due to the evolving nature of print advertising, graphic designers will also be in demand. There has been an increase in the number of employees working in digital agencies. As a result of magazines trying to focus more on digital content. Once more, this results in a rise in graphic designer positions.

The industry prognosis for graphic designers is promising because it is always evolving and will thus remain relevant. ‘Traditional’ graphic design is still in high demand, but in today’s world, internet marketing is as crucial. People who can adjust to the demands of the industry will be in high demand.

How to Become a Graphic Designer?

Look no further if you want to work as a graphic designer but are unsure of where to begin. The first step in becoming a graphic designer is to have some official training, which is where graphic designing institutions come in helpful. You may find a staggering selection of top-notch graphic designing courses that will teach you the fundamentals of design. There are several trusted and reputed institutes that are providing graphic designing courses in Kolkata

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