Do-it-yourself projects can be pretty confidence-boosting. If you’re into arts and crafts, you can DIY your wedding invitation or wall art at home. If you’re more like a handyperson, you can attempt to perform simple faucet repairs. But — as any reliable SEO agency Toronto would warn — search engine optimization is something you shouldn’t add to your DIY list.
While SEO is a cost-effective practice that can boost brand awareness and your bottom line, it’s a complicated discipline to master — especially if you don’t have the luxury of time. Apart from understanding how to use different SEO tools, you have to be adept at doing SEO best practices. And most of these best practices aren’t permanent things. They evolve as search engines update their technologies and algorithms.
Here are reasons why DIY SEO could mean the death of your brand.
Resource consuming. Any SEO agency Vancouver would agree: Search engine optimization can be time-consuming. Crafting, implementing, tracking, and optimizing your website can be considered a full-time job. All this comes from continuously learning the best search engine optimization techniques, strategies, and search engine updates. Doing these alongside growing your brand is taxing. It requires not just time but effort and money as well.
Using the wrong keywords. Investing your resources in DIY SEO won’t guarantee the results you want to achieve — especially if you don’t do keyword research properly. If you use the wrong keywords, you won’t be reaching your target audience. This can be frustrating and stress-inducing. But it’s something you can avoid if you entrust your SEO needs to an SEO agency Vancouver in the first place.
Misusing the right keywords. Knowing which keywords to use is just one part of the equation. You also have to incorporate them into your website and web pages properly. If you do it on your own, you could unknowingly commit SEO mistakes or do outdated techniques, such as keyword stuffing or overusing anchor text.
Not keeping up with the changes. As mentioned, SEO is ever-evolving. What could be acceptable yesterday may not be in the coming years. Learning all that can take up your time and other resources. It’s all the more dangerous if you don’t know that there have been modifications to SEO rules. And that could lead to Google penalizing your website, which will affect search rankings and your reputation.
Improperly designed website. There’s more to SEO than keywords. The performance of your website is also dependent on how well-designed it is. If it’s hard to navigate, your user won’t have a good experience, and they will end up leaving your website. That would send a wrong signal to search engines. The same is true if your pages aren’t optimized for mobile.
Limited accountability. One of the best things about hiring an SEO agency Toronto is that you’ll have someone you can hold accountable for your SEO performance. If you do it alone, you’ll be solely responsible for your stagnant efforts. Apart from wasting your resources, you’ll carry some psychological burden that can even affect your confidence as a brand or a business owner.
If you are looking for a reputable SEO agency Toronto or SEO agency Vancouver that can help you improve your website’s traffic, our team at A.D. Pollock always delivers. Contact us today.
