Home Digital Marketing Alt Tags Are Important, But What Are They Anyway?

Alt Tags Are Important, But What Are They Anyway?

by Uneeb Khan
Alt Tags Are Important, But What Are They Anyway

An image’s alt text describes the image and details its specific topic. The alt text’s goal is to make it easier for viewers who are blind to grasp what the image is about, as well as search engines in SEO Gold Coast.

When it comes to helping people who are blind understand what a picture on a website is about, alt text is essential. Moreover, given that it specifies the contents of the image, it also acts as a ranking indication for search engines such as Google. Let’s examine both of these features in more detail.

Enhances usability and functionality

The initial goal of the image alt text was to describe photos to visually impaired people who couldn’t see what was in the photographs.

Visitors who are blind or visually impaired generally utilize screen readers or particular browsers to assist them in understanding the website’s content, including its visual elements like photographs, videos, and other media. The screen reader examines the picture’s alt text and reads its contents rather than showing the viewer the picture.

It helps consumers navigate the page more quickly and comprehend what is depicted in the image. When photos are unable to show correctly, alt text can alternatively be used in their place. In these situations, alt text may enhance the user experience and offer at least some details about the particular topic and intended use of the picture.

Enhances your rankings

Alternative text for photos is crucial from a UX viewpoint, but it may also increase topical relevance and on-page SEO. To better comprehend the picture and how it connects to the material on the page, search engines such as Google utilize alt text rather than being able to “see” the photos on the website.

Your photographs can begin to show up and position in Google Images Search for pertinent search terms by developing detailed and helpful alt texts.

Great substitute texts can also include the following: –

  • Achieve more topical relevance for your pages.
  • Provide Google with a possible ranking signal

How to create alt text?

There are several things to think about when writing compelling alt text. First, remember that the alt attribute’s two primary purposes are to help people with visual impairments comprehend the text of an image and to guarantee appropriate image indexing by search engines like Google. Following are some conventions and guidelines that ought to assist you in achieving these two goals:

  • Provide details. 

Always be as precise as exact as you can while writing alt text. To ensure that anyone (or a search engine) who cannot see the image can comprehend what is in the image and the context in which it was placed, you should write a detailed description of the image.

If possible, include a relevant keyword phrase in the alt text; this will let search engines know that the image (or entire webpage) could be relevant to a particular search query. If there is a significant text in the picture itself, it should also be included in the alt property unless it is already in the content around the image.

  • Simply express yourself through your writing.

The alt text should contain no more than a few words. Although the wording should be as precise and illustrative as possible, long phrases shouldn’t be used. Long alt messages may be tedious and exhausting to users. In addition, screen readers or browsers typically do not see alt text that is longer than 125 characters.

  • Don’t overuse keywords.

The alt text should not be overloaded with keywords. The customer experience might be lowered by overstuffing alt text with pointless keywords. Additionally, including too many keywords on a website might indicate to search engines that it is spam and of little value. As a result, you should always concentrate on providing an accurate picture description, and only then should you consider adding a pertinent term.

Avoid using “image of…”

Search engines and screen readers already believe that the description corresponds with the image. Consequently, there is no need to utilize the words “picture of…” or “image of…”; instead, begin writing an accurate description of the picture. If the context requires it for your web page, however, you can define the type of picture.

When should you avoid using alt text?

Most of the time, it’s a good idea to include alt text with your photographs, but there are a few situations where doing so might be harmful. So here are several instances where it might be best to omit the alt tag.

  • A lack of content in the illustrations

Many websites employ graphics or stock photos for aesthetic reasons or as a recognizable visual element for the viewers. Unfortunately, the readers typically receive little benefit from these photos, even though they might seem lovely and act as ornamental images expressing an emotion or sentiment. Although it is debatable, we might add alternate language to it, such as “an illustration of keys,” but it would not assist the reader.

  • Textual description surrounds the picture.

Since putting the same information twice in the alt text would be unnecessary, the empty alt property (alt=””) is probably the best choice you can make if the explanation and accurate description of the picture are provided in the text surrounding the image.

Even though we could create a brief informative alt text like “Desktop/Mobile switcher in SERPWatcher,” it would be pretty worthless to the user because it would duplicate the data from the picture twice.

  • Decorated pictures

Alt text for decorative pictures, icons, visual spacers, etc., should always be blank (alt=”). These graphics enhance the website’s aesthetic appeal; they do not include any essential information. As photos, they don’t transmit any information or offer material that viewers should be aware of through alt text. Any additional description would be too complicated, pointless, or bothersome for the user; hence a null alt property (alt=””) is the proper choice.


Therefore, how can you begin creating alt text for your website and blog posts? First, consider performing a quick audit of your existing content to find spots where you may tag photos with alt text. Next, watch your new alt-tagged pages’ potential effects on your organic traffic. Your SEO approach in SEO Gold Coast will become more effective over time the more photos you optimize.

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