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5 Tips for Boosting Your Social Media Presence

by Businesszag
5 Tips for Boosting Your Social Media Presence

Social media is one of the hottest topics right now. For many people, it’s an indispensable part of their daily lives. For others, it is a headache-inducing task that requires hours per day or very little sleep. If you want to make your social media presence even more powerful and effective, there are various tips you can employ.

Boosting your social media presence is a lot like networking. The more you put in, the more you get. However, unlike networking, you want to boost your social media presence to increase your business’s reach and sales. Simply put, it’s about having a strong online presence so that more potential clients and customers can find you and build a stronger, more effective brand. Here are five ways of boosting your social media presence.

1. Use the Right Optimization Tools

To boost your social media presence, you must ensure it’s optimized for search engines. You want people searching for certain keywords or phrases to be able to find your site and connect with you online. The right optimization tools can help rank your website in search engine results and increase leads and sales.

For instance, tools like Hootsuite and Buffer can help you organize your social media and Twitter accounts. These tools allow you to schedule tweets, manage multiple accounts at once, and schedule posts in advance. This will reduce your social media time, leaving more for other tasks or relaxation. On the other hand, Google Analytics can help you track your efforts and determine if your visitors are coming from social media or other sources.

2. Use Affiliate Marketing

Affiliate marketing is one of the more successful ways of boosting your social media presence because you can do it with little to no investment. For instance, you can use affiliate marketing to promote products and services on social media platforms like Twitter. Research first to determine what affiliate marketing programs are best for you. Some programs offer free membership, while others require you to pay a fee. The product determines what type of program would suit you best.

For example, the Amazon affiliate program is great for e-books and digital products. If you have an e-book about technology, promotion on sites like Twitter will be a good way of drawing in more readers. Another example is the AdWords program from Google, which allows you to promote companies’ products and services on your social media pages.

3. Promote Your Accounts

Promoting your social media accounts is another manner of boosting your social media presence. For each social network, there are special, dedicated promotions for followers. You can participate in these promotions and get additional exposure through a dedicated link. For example, on Google+, you can post an update that promises followers a gift if they follow you back. Doing so will encourage them to follow you and help boost your overall social media presence.

Also, your Facebook profile may be doing better than Instagram. With Facebook, you can also promote your Instagram profile by sharing content on your Facebook page. You can promote the Facebook page on other social networks like Twitter, Tumblr, LinkedIn, and Pinterest.

4. Create Content

Creating content is a good way of boosting your social media presence. You increase engagement and brand recognition for yourself and your business through repeated postings of engaging content. Create blog posts about new products or services to highlight them as an expert in the field. You can also create articles and videos to promote your business on LinkedIn, Twitter, YouTube, and Facebook.

Content creation works best when you are consistent in posting new posts. For example, it isn’t as effective if you only post once every two or three weeks—post at least three times per week for the best results.

5. Use Eye-catching Visuals

Eye-catching visuals can help boost your social media presence. For instance, you can use large images with high-quality graphics on Twitter, Facebook, and LinkedIn. You don’t want to post the same basic, small images because the ones that get shared and clicked on most are usually the ones that stand out from the crowd.

Instagram provides a great platform for visual content through trending hashtags and locations. You can also turn your social media images into videos because of the short-time limit for posts. You can even use infographics to display information or data in an easily understandable way.


It would be best if you adopted multiple strategies and tactics to boost your social media presence. Create a strong brand, and it will grow stronger. Ensure your brand is consistent and highly visible, and help spread the word via social media through various endeavors.

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