Using a good mix of marketing techniques is very important in the plastic surgery niche because of its wide scope. And, if you’ve only been using one or two techniques, then this may be the reason why you don’t get enough business.
People who are looking for plastic surgery may be more receptive to specific types of advertising that you haven’t tried yet. Or you may be underestimating some methods because you’ve been using them incorrectly. Let’s take a look at a few things that you can do to attract more clients to your clinic this year.
Use Proper SEO
If you haven’t been able to get as much organic traffic from online sources as you would’ve liked, then you have to tighten up your SEO efforts. And, if you don’t know what SEO is, then your website and your business are probably suffering because of it.SEO is the art of improving your visibility on search engines. This can be done with a variety of techniques, but not all of them are safe or effective in the short or long term.
The best way to increase visibility on search engines is to improve your website and build organic inbound links. You also must trigger a series of social signals and improve things like expertise, authoritativeness, and trustworthiness, among others.
While there are some things that you can do on your own, it’s usually better to work with a company that specializes in plastic surgeon online marketing to do SEO for you. Only they will be able to make sure that you don’t end up sending bad signals that could backfire and sink your website’s results.
Content Marketing
You need to have a solid content marketing strategy in this field and tons of great content both on and off your site if you want to build authority and attract people to your site naturally.
Try to make your content as educational as possible, and use keywords strategically in your pieces. Know which keywords people are likely to use to search for the information they want, and naturally weave these keywords throughout your text. Also, check if you could get some of your content featured on medical websites. This could get you some high-quality links from authoritative sources, which can work wonders for visibility.
Use Geo-Fencing
Geo-fencing is a clever way to target people who might be interested in plastic surgery services wherever they are. You could assign a virtual fence around a specific area and have a text sent to people who pass through it. You could set a geo-fence around your building to let people know of deals that you may have, for instance, or around places like dental clinics. Not only will you be able to target very specific audiences, but you’ll be able to do itquite cheaply too.
These methods could help you get more people into your clinic this coming year. Don’t hesitate to look for professional help if needed and don’t be afraid to be creative if you want to attract more people without breaking the bank.
